another definition in the dictionary:
Complexity-the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.
Factor_Analysis-a statistical procedure for trying to discover the basic factors that may underlie and account for the correlations among a larger number of variables. For example, factor analysis might be used to determine and interpret the basic factors underlying some negative attitudes towards the purchase and use of male toiletries and cosmetics.
Active_Listenin
listening that is more than passively hearing what the customer is saying, implies the need for a salesperson to think while listening and to evaluate what is being said.
see also:
Stabilising_Pri
a price set for a product with the intention of keeping prices steady within an industry in order to ...
another definition in the dictionary:
Multi_Channel_M-a system in which a producer uses more that one channel of distribution, commonly, producers who use multichannel marketing systems operate their own retail stores as well as sell through other wholesalers and retailers. Multichannel retailers are also called Merchandising Conglomerates.
On_the_Job_Trai-sales training given in the field rather than in a formal classroom setting. See Curbside Sales Training, Formal Training.
DMA
See Designated Marketing Area. ...
another definition in the dictionary:
Sales_Planning-the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.
Marketing_Budge-the amount allocated for expenditure on marketing activities in a specified period.
Fad
a product, especially a fashion, that comes quickly to the attention of an eager public, achieves pe ...
another definition in the dictionary:
Contract_Rate-a charge negotiated between carrier and shipper for the transportation of a commodity, sometimes called a Negotiated Rate.
Environmental_M-see Megamarketing.
Decentralised_E
any system for the exchange of goods or services which does not utilise a central marketplace. See C ...
another definition in the dictionary:
Product_Recall-the advertised request by a company that a product be returned to it by those who have already purchased it, a product recall is often deemed desirable when a product proves to be unsafe or unreliable.
Frequency-the number of times the target consumer will be exposed to the message during the specified period of the campaign.
Inventory_Turno
the ratio of dollar or unit sales or gross profit to average inventory, used in inventory control wh ...
another definition in the dictionary:
Australian_Stan-a system developed by the Australian Bureau of Statistics as a method of defining and classifying products.
Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.
