another definition in the dictionary:
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
Me_Too_Competit-see Follow-the-Leader Strategy, Breakthrough Opportunities.
Activity_Quota
a common form of sales assignment, goal or target used to measure a sales representative's performance in relation to his or her selling activities, activities used in this way include total calls made, total sales made, number of new accounts opened, number of displays set up, and so on. Other common forms of sales quotas are unit volume quotas, dollar volume quotas, gross margin quotas and net profit quotas. See Sales Quota.
see also:
MAN
acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does ...
another definition in the dictionary:
Greeters-a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesalers, met retailers in hotel lobbies as they arrived on buying visits.
Full_Service_Ad-an advertising agency offering a complete range of services including marketing research, media planning, creative design of packaging and advertisements, etc. See Limited-Service Advertising Agency.
Marketing_Chann
the path or route taken by goods and services as they move from producer to final consumer, in addit ...
another definition in the dictionary:
Diversification-a growth strategy in which an organisation takes on new products and new markets at the same time. See Growth Strategies, Concentric Diversification, Conglomerate Diversification, Horizontal Diversification.
Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.
Near_Pack_Premi
a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who ha ...
another definition in the dictionary:
Adversarial_Sho-a consumer whose shopping behaviour is characterised by a determination to get good value at a low price, a bargain hunter, one who regards all prices as negotiable.
Bottom_Up_Appro-a participative approach to planning in which there is involvement at all levels, plans are developed at the lower levels of an organisation and funnelled up through consecutive levels until they reach top management. See Top-Down Approach to Planning.
Full_Service_Ad
an advertising agency offering a complete range of services including marketing research, media plan ...
another definition in the dictionary:
Consumer_Produc-categories of goods and services bought by consumers for their personal use, classes include convenience goods, shopping goods, specialty goods, unsought goods, and services.
Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
Manufacturers_R
see Manufacturers' Agent. ...
another definition in the dictionary:
FOB_Pricing-see Free-on-Board Pricing.
Psychological_S-a consumer's mind set, his or her positive or negative feelings or predispositions towards a particular brand or company. The consumer's mind set is formed by his or her needs, perceptions and attitudes. See Attitudes, Needs, Perception.
