another definition in the dictionary:
Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.
Burst_Advertisi-a concentration of advertising expenditure over a limited time period. - See Drip Advertising Expenditure.
Activity_Report
reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
see also:
C_Type_Response
a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type R ...
another definition in the dictionary:
Stated_Objectio-the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.
Attributes-see Features.
Generic_Brand
a 'no-name' brand, a product that does not carry a brand name. ...
another definition in the dictionary:
Australian_Asso-an association representing the interests of large marketing companies in the advertising industry.
Demographic_Seg-the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix, sometimes called State-of-Being Segmentation. See Segmentation Bases.
Sender
the originator of the message in the communication process, also called the Source. See Communicatio ...
another definition in the dictionary:
Browngoods-a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.
Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
Planning
see Strategic Planning, Marketing Planning, Sales Planning. ...
another definition in the dictionary:
Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.
Panel_Test-a technique used to pre-test advertising, new products, etc, a group of individuals selected from the target market are asked to evaluate alternative versions (of an advertisement, new product, etc.)
Durables
see Consumer Durables. ...
another definition in the dictionary:
Product_Positio-see Market Positioning.
Perceptual_Mapp-a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands, also called Position Mapping.
