another definition in the dictionary:
Franchise_Exten-see Brand Extension.
Material_Manage-a relatively recent organisational trend in purchasing in which some companies combine several functions - purchasing, inventory control, production scheduling, traffic, and the like - into one high-level function under the control of a materials manager.
Ad_Hoc_Marketin
marketing research conducted in response to a specific, one-time-only need.
see also:
Relative_Market
the size of a company's share of the market compared to that of competitors. ...
another definition in the dictionary:
Service_Form_Co-organisations offering products of different types which can help an individual to fulfil a particular desire. For example, a person who wants to do a creative hobby course could enrol in a photography course conducted by the YWCA or a painting course conducted by the Council of Adult Education, these course providers are service form competitors..
Product_Orienta-a management philosophy, concept, focus or state of mind which emphasises the quality of the product rather than the needs and wants of the target market, the orientation assumes that consumers will favour products that offer the most quality, performance and features and that the organisation's objectives will be most readily achieved by a concentration on these.
Emergency_Goods
a category of consumer goods consisting of items purchased quickly in necessity. See Consumer Goods, ...
another definition in the dictionary:
Experience_Curv-see Learning Curve.
Horizontal_Chan-discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or retailer-retailer discord. See Channel Conflict, Inter-Type Channel Conflict, Vertical Channel Conflict.
Selling_Process
the separate, but related, stages forming the activity of personal selling, these include preapproac ...
another definition in the dictionary:
Comparison_Pric-a pricing method in which the price for a new product is set by comparing the benefits it offers to those of other products in the same category.
New_Product_Dup-the introduction by a company of a product that is known to the market but new to the company. See Innovation, Product Extension.
Horizontal_Mark
the organisation of marketing activities by independent firms on the same level in a marketing chann ...
another definition in the dictionary:
Perception-the way in which an individual interprets stimuli received by the senses.
Demand_Elastici-see Elasticity of Demand.
Australian_Coun
the central body of the trade union movement in Australia, formed in the 1920s to represent the inte ...
another definition in the dictionary:
Manufacturers_R-see Manufacturers' Agent.
Buying_Power-the resources, especially financial, that customers have at a given time.
