Marketing Dictionary

another definition in the dictionary:

Intangibles-see Services.

Negotiated_Cont-a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and seller.

Ad_Hoc_Marketin

marketing research conducted in response to a specific, one-time-only need.



see also:

Close
the critical stage in the selling process when the salesperson attempts to obtain the buyer's commit ...

another definition in the dictionary:

Buyer_Intention-a method of predicting future demand for a product by asking potential buyers for their likely requirements.

Purchasing_Offi
an individual within an organisation responsible for purchasing the goods and services it requires. ...

another definition in the dictionary:

Routing-the planning of the best route to be followed by a sales representative in making a series of sales calls, good routing raises both the number of calls the representative is able to make and the ratio of selling time to non-selling time.

Authorisation-see Brand Authorisation.

Contactual_Refe
a group with which an individual has contact and which influences the individual's purchase decision ...

another definition in the dictionary:

Information_Flo-the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.

APN-abbrev. Australian Product Number.

Potential_Marke
all the individuals and organisations in a particular market who have some level of interest in the ...

another definition in the dictionary:

Phantom_Freight-a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier. For example, in the base-point pricing approach, a local customer will be charged a phantom freight when the freight charge is calculated from an arbitrarily-chosen, possibly distant, central point. See Base-Point Pricing.

Non_Monetary_Pr-that which it costs a consumer, other than money, to buy a product, the non-monetary price of purchasing a product includes the time devoted to shopping for it and the risk taken that it will deliver the expected benefits. Non-monetary price is an important concept in social marketing - for example, the price of avoiding the cancellation of a driverís licence is the abstinence from alcohol if driving.

Reorder_Level
see Economic Order Quantity. ...

another definition in the dictionary:

Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.

Advertising_Age-a firm specialising in the creation, design and media placement of advertisements, and in the planning and execution of promotional campaigns. See Full-Service Advertising Agency, Limited-Service Advertising Agency.


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