Marketing Dictionary

another definition in the dictionary:

Contingent_Meth-see 'What if...' Method (of handling sales objections.)

Call_Planning-the arrangement of a sales representative's visits to buyers into an orderly sequence, the setting of objectives, and the formulation of strategies for each call.

Adaptation_Appr

an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.



see also:

Representative
see Sales Representative. ...

another definition in the dictionary:

Satisficing-a planning philosophy implying a firm's intention to continue to carry on its present operations in much the same way as it has always done . See Adaptivising, Optimising.

Marketing_Strat-the determination of a firm's objectives, the selection of its target markets, the development of an appropriate marketing mix for each, and the allocation of the resources necessary to achieve its goals..

Baby_Bouncers
the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Pupp ...

another definition in the dictionary:

Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.

Product-a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product, Augmented Product, Core Product.

Price_Incentive
a common form of sales promotion in which price reductions are offered to consumers to encourage the ...

another definition in the dictionary:

Assorting-the practice of putting together a wide variety of produce in one location, as in a department store.

New_To_The_Worl-products which serve a purpose for which no product has previously existed. See New Products.

By_Product
a secondary product produced during the process of manufacturing another. ...

another definition in the dictionary:

Complexity-the degree of difficulty which a purchaser of a new product has in understanding it, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.

Sales_Agents-see Outside Sales Facilities.

Order_Generatio
advertising, personal selling and sales promotion. ...

another definition in the dictionary:

Negotiated_Sell-a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. The approach entails the assumption of a partnership between buyer and seller, the salesperson acting as a counsellor to assist the buyer to find the best solution to a problem.

Dollar_Volume_Q-a common form of sales assignment, goal or target used to measure a salesperson's performance, for example, the salesperson may be told that his or her sales must total $400,000 during the coming year. Other common forms of sales quotas are unit volume quotas, gross margin quotas, net profit quotas and activity quotas. See Sales Quota.


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