another definition in the dictionary:
Market_Attracti-the degree to which a market offers opportunities to an organisation, taking into account the market size and growth rate and the level of competition and other constraints.
Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.
Adaptive_Contro
a system of marketing control which allows for changes to be made to marketing objectives during a planning period as well as to the performance to meet the objectives, a pro-active marketing control system. See After-the-Fact Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
see also:
Fast_Moving_Con
a term used in reference to frequently purchased consumer goods, such as foodstuffs, toiletries, etc ...
another definition in the dictionary:
Organisational_-an organisation's broad, longer-term aims or performance expectations as opposed to its organisational objectives which are of a more specific nature and generally cover a shorter, specified period of time.
Census-the collection of data from all possible sources in a population.
Ego_States
a proposition in transactional analysis that every person has three mental conditions - parent ego s ...
another definition in the dictionary:
Field_Selling-face-to-face sales calls made by company representatives on customers in their homes or places of business.
ADI-See Area of Dominant Influence.
Psychological_N
innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physio ...
another definition in the dictionary:
Goods_Services_-the idea that products contain elements of both goods and services in varying degrees.
Breadth_of_Prod-see Width of Product Line.
Demographic_Seg
the division of the heterogeneous population of a country into relatively homogeneous groups on the ...
another definition in the dictionary:
Micromarketing-the study of marketing decision-making from the perspective of an individual firm or organisation. See Macromarketing.
Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.
Kickback
a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commo ...
another definition in the dictionary:
Puffing-the legitimate practice of making obviously exaggerated claims in advertising, eg. 'cleaner than clean'.
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
