another definition in the dictionary:
Administered_Ve-a co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties. See Contractual Vertical Marketing System, Conventional Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.
Brand_Advertisi-the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
a system of marketing control which allows for changes to be made to marketing objectives during a planning period as well as to the performance to meet the objectives, a pro-active marketing control system. See After-the-Fact Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Product_Knowled
detailed knowledge of a product's features and benefits required by a salesperson to persuade a pros ...
another definition in the dictionary:
FABS-acronym for Features and Benefits Selling.
Polyopoly-a market situation in which there are no large sellers but many small ones.
Mock_Purchase
a tactic in which a person poses as a customer, usually to obtain information about a competitor's p ...
another definition in the dictionary:
Sequential_Segm-the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).
Incentives-(i)in learning theory, an object, person or situation that an individual believes will satisfy a motive, (ii) in selling, any bonus, reward, contest, recognition program, etc. intended to motivate members of a sales team to greater efforts. See Learning Process, Motive.
Sales_Response_
a measure of the likely level of sales in a given period at different levels of expenditure on any o ...
another definition in the dictionary:
Sales_Training-formal or informal coaching in sales methods, product knowledge, and account handling given to a sales representative by another more experienced salesperson, a sales manager or a specialist sales trainer.
AMI-abbrev. Australian Marketing Institute.
Follow_the_Lead
a pricing strategy adopted by firms which copy the market leader's prices. ...
another definition in the dictionary:
High_Price_Stra-a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high, reasons for such a strategy might include a growing super-premium segment of the market, overcrowding at the bottom-end of the market, or the desire to create a prestige image for the product. Also called Premium Pricing.
Reminder_Advert-advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle. Also referred to as Retentive Advertising. See Advertising Objectives.
Brand_Convictio
the strong attitude or attachment consumers have towards a particular brand. ...
another definition in the dictionary:
Area_Market_Spe-a marketing manager, with good local knowledge, located in a high-volume, distinctive market to support the sales effort.
Organisational_-an organisation's broad, longer-term aims or performance expectations as opposed to its organisational objectives which are of a more specific nature and generally cover a shorter, specified period of time.