another definition in the dictionary:
Mission-see Corporate Mission.
Bargaining_Powe-the strength or influence one party has in a business negotiation, the capacity of one party to dominate by virtue of its size or position or by a combination of personality and negotiating tactics.
a technique in selling which calls for the salesperson to adapt his or her social style to that of the buyer in order to maximise effectiveness. See Social Style.
Non_probability
a sample in which the chance of an individual within the total population being chosen is not known. ...
another definition in the dictionary:
Batchelor_Stage-the first stage of the family life cycle. See Family Life Cycle.
Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.
Place_Utility
the value given to a product by virtue of the fact that it is where it is wanted. ...
another definition in the dictionary:
Quantitative_Ma-marketing research that can be quantified, the collection of data that can be expressed in numerical terms.
Services_Sellin-the selling of intangible products.
Product_Line
a group of products manufactured or distributed by an organisation, similar in the way they produced ...
another definition in the dictionary:
Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.
Sink_or_Swim_Sa-the practice of throwing new sales recruits straight into the field without formal training so that they have to learn fast or risk losing their jobs. See Sales Training.
Single_Zone_Pri
see Delivered Pricing, Uniform Delivered Price. ...
another definition in the dictionary:
Discount_House-a retailer specialising in consumer durables and soft goods, attracting customers with low prices, typically, discount houses operate on low mark-ups and offer a minimum of customer service.
Multiple_Exchan-a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them.
Disjunctive_Mod
a model used in the study of consumer decision processes to evaluate alternative brands, the idea th ...
another definition in the dictionary:
Convenience_Pro-a category of consumer product purchased frequently and with little thought and effort.
Informational_I-one of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups, informational influence occurs when the group is the source of information about products and brands. See Reference Groups, Comparative Influence, Normative Influence.