another definition in the dictionary:
Direct_Competit-advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive Advertising.
Dummy_Media_Veh-a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a representative group of the target market.
domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.
Rollout
the launch of a new product on a region by region basis as opposed to a national introduction, the r ...
another definition in the dictionary:
Piggybacking-a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of complementary, non-competing products to represent their products in another country or region.
Buyer_Seller_In-the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.
Product_Concept
see Product Orientation. ...
another definition in the dictionary:
Merchandisers-retail stores which sell finished, non-food items, four types of merchandisers (categorised on the basis of service, price and product line) can be identified: specialty stores (full-service, high-price, limited product line), department stores, mass merchandisers, and discount stores (limited-service, low-price, wide product line).
Sales_Territory-the specific region or group of customers for which a salesperson has direct responsibility.
Marketing_Servi
services which are produced or purchased by a marketing organisation for use in the production, pric ...
another definition in the dictionary:
Safety_Stock-a level of stock over and above expected requirements held in inventory as a precaution against unusually heavy demand, delays in supply, etc.
Lagged_Response-a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which is running currently is made more difficult by a lagged response to an earlier one. Also called Lagged Effect.
Contract_Rate
a charge negotiated between carrier and shipper for the transportation of a commodity, sometimes cal ...
another definition in the dictionary:
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
Critical_Path_A-a planning technique used to keep projects on schedule, a flowchart shows time allotments and priorities for each activity.
Media_Plan
a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles a ...
another definition in the dictionary:
Buy_Classes-buying situations categorised according to the prior experience of the buyer with the product and supplier, buy classes can be classified as straight rebuys, modified rebuys and new tasks. See Modified Rebuy, New Task Buying, Straight Rebuy.
Prestige_Produc-items of superior quality, high status merchandise.