another definition in the dictionary:
Perceptual_Mapp-a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands, also called Position Mapping.
Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.
Adaptive_Strate
domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.
see also:
Competitive_Myo
marketing short-sightedness in regard to the activity of competitors. ...
another definition in the dictionary:
Competitive_Nic-a segment in a market in which a company can compete effectively.
Remarketing-marketing activity intended to encourage renewed use of a product in which market interest has declined.
Product_Positio
marketing decisions and actions intended to create a particular place for a product in the market an ...
another definition in the dictionary:
Brand_Franchise-the loyalty that attaches to a well-managed brand. See Brand Extension.
Marketing_Ethic-the standards or moral principles governing the marketing profession.
Backward_Integr
a strategy for growth in which a company seeks ownership of, or some measure of control over, its su ...
another definition in the dictionary:
Service_Mark-a mark, sign, symbol, slogan, etc. that performs the same function for a service as a trademark does for a tangible product.
Expected_Return-cepted. Also called the Expected Value Method and Expected Value Analysis.
Brainstorming
an idea generating process commonly used in new product development, the process encourages open com ...
another definition in the dictionary:
Curbside_Sales_-informal coaching or training of a sales representative by a supervisor in the field. See Buddy System, Formal Training, On-the-Job Training.
Feedback-the mechanism in the communication process which allows the sender to monitor and evaluate the receiver's response to a message. See Communication Process.
Inert_Set
brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, ...
another definition in the dictionary:
Brand_Competito-competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.
Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.
