another definition in the dictionary:
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.
Merchandise_All-of their products.
Adaptivising
a planning philosophy implying a firm's intention to continue to maintain, and expand, its present operations, to do better things in the future than have been done in the past. See Optimising, Satisficing.
see also:
Emotional_Close
a closing technique in which the salesperson attempts to get a favourable response from a buyer by a ...
another definition in the dictionary:
Economic_Foreca-a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.
Marketing_Strat-the determination of a firm's objectives, the selection of its target markets, the development of an appropriate marketing mix for each, and the allocation of the resources necessary to achieve its goals..
Geographic_Orga
the organisation of firm's marketing activities so that a separate division is responsible for each ...
another definition in the dictionary:
Reliability-the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated.
Expense_Quota-the amount budgeted for a salesperson for expenses associated with making sales in a territory, used as a cost control measure by sales managers.
Long_Run_Averag
the average cost per unit of a set or group of products in the long term. Note that the long-run ave ...
another definition in the dictionary:
Competitive_Sit-the standing of an organisation in its markets, relative to its competitors, when all players are described in terms of their size, resources, capabilities, product range and quality, marketing strategies, opportunities, goals, intentions, behaviour and similar variables. See Competitive Position.
Industrial_Pack-the protective wrapping and boxing of finished industrial goods for shipment.
Mass_Marketing
a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, ...
another definition in the dictionary:
Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.
Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.
Drummers
a nineteenth century term of American origin for a travelling salesperson. ...
another definition in the dictionary:
Media_Evaluatio-the assessment of the effectiveness of a particular media vehicle.
Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.
