Marketing Dictionary

another definition in the dictionary:

Image_Utility-the value given to a product by virtue of the fact that it brings satisfaction to the user in creating prestige and esteem. See Utility.

Media_Mix-the combination of media types used to carry the advertiser's message.

Added_Value

the increased worth of a firm's offering as a result of marketing, four factors which generate the additional value are features, quality, customer perception (or image) and exclusiveness.



see also:

Delphi_Techniqu
a forecasting method in which a cordinator seeks predictions from experts who revise their opinions ...

another definition in the dictionary:

Order_Filling_C-warehousing, transportation, order processing, billing and collection of payments.

Demand_Pull_App-developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.

Freight_Absorpt
a pricing method in which the manufacturer bears some or all of the freight costs involved in transp ...

another definition in the dictionary:

Discriminatory_-see Differential Pricing.

Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.

Seller_s_Market
a market in which there is a shortage of particular goods or services for sale. ...

another definition in the dictionary:

ADI-See Area of Dominant Influence.

Scrambled_Merch-see Scrambled Assortment.

Non_Durable_Goo
see Consumer Non-Durables ...

another definition in the dictionary:

Brand_Map-see Perceptual Mapping.

Product_Line_Pr-reducing the depth of a product line by deleting less profitable offerings in a particular product category. See Product Line.

Relative_Advant
the degree to which a new product is superior to an existing one, a major determinant of the rate of ...

another definition in the dictionary:

Personality-the distinctive character of an individual, used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment. See Psychographic Segmentation.

Leasing-the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.


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