another definition in the dictionary:
Lost_Account_Ra-a measure used to evaluate salespeople in which the salesperson's ability to keep prior accounts as active customers is calculated.
Contract_Carrie-a transportation firm operating exclusively in one industry and contracted to particular firms.
Added_Value
the increased worth of a firm's offering as a result of marketing, four factors which generate the additional value are features, quality, customer perception (or image) and exclusiveness.
see also:
Intensive_Growt
growth opportunities related to a company's current operations, intensive growth opportunities are m ...
another definition in the dictionary:
False_Objection-see Hidden Objection, Objections.
Primary_Packagi-a product's immediate container or wrapper. See Secondary Packaging, Shipping Packaging.
European_Econom
a group of European nations acting as a trading block, limiting trade barriers among members and app ...
another definition in the dictionary:
Consumer_Rights-fair entitlements due to consumers when buying from producers and resellers.
FARB-abbrev. Federation of Australian Radio Broadcasters.
Consumer_Wearou
a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and famil ...
another definition in the dictionary:
Date_Stamping-See Open Dating.
Herzberg_s_Theo-a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfaction) are distinguished from dissatisfiers (factors which cause dissatisfaction). Thus, consumers will compare the number and degree of satisfiers to the number and degree of dissatisfiers before making purchase decisions. See Freudian Motivation Theory, Maslow's Theory of Motivation.
Procurement_Cos
the costs involved in reordering an inventory item, the costs include the cost of processing and tra ...
another definition in the dictionary:
Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.
Secondary_Data-information that is obtained from previously published materials, such as books, magazines, newspapers, government census publications and company reports and files. See Primary Data.
Safety_Recall
the request by a manufacturer for the return of a particular batch or model of a product (for repair ...
another definition in the dictionary:
Marketing_Chann-the path or route taken by goods and services as they move from producer to final consumer, in addition to the goods and services themselves, title, information, promotion and payment also move along the marketing channels carry. Also called Channels of Distribution. See Channel Flows, Marketing Intermediaries.
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
