another definition in the dictionary:
Pareto_s_Princi-the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
see Administered Vertical Marketing System.
Parasitic_Adver
advertising by one group which has an adverse effect upon another group. For example, the advertisin ...
another definition in the dictionary:
Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Growth_Stage_of-the second stage (after the introductory stage) in the life cycle of a successful product, sales revenues increase steadily as the product finds market acceptance, prices generally remain high despite increasing competitive threats and profit margins are at peak level.
NQT
abbrev. New Qualitative Technologies ...
another definition in the dictionary:
Regulatory_Envi-that part of the firm's external marketing environment on which legal and political forces act to change regulations which affect the marketing effort, regulation changes can pose threats or present opportunities.
Advertising_Goa-a particular communication task to be accomplished with a specific target audience in a given period of time.
Service_Sector
the part of industry or business which deals with the marketing and selling of intangible products r ...
another definition in the dictionary:
Break_Even_Anal-a method of determining the number of units of a product that must be sold at a given price in order to recover the total cost of production.
Product_Testing-exposing consumers to a new product, in final or prototype form, so that they might compare it to their usual brand and rate it, the results of product testing will indicate to the company whether further evaluation of the product in test markets is desirable. See Concept Development and Testing, New Product Development.
Contract_Carrie
a transportation firm operating exclusively in one industry and contracted to particular firms. ...
another definition in the dictionary:
Marketing_Model-computer based simulations of realistic marketing situations which allow alternative decisions to be tested for optimum results.
Product_Line_Le-the number of different products in a product line. See Product Line.
Late_Majority
the large, conservative group in a community slower than all except the 'laggards' to adopt a new pr ...
another definition in the dictionary:
Merchandising_C-see Multi-Channel Marketing System.
Authoritarian_L-a style of leadership characterised by an insistence upon obedience to authority. See Democratic Leadership Style.