Marketing Dictionary

another definition in the dictionary:

Desk_Jobber-see Drop Shipper.

Restraint_of_Tr-any action which damages in some way another's opportunity to carry on a business.

Administered_Ch

see Administered Vertical Marketing System.



see also:

Competitive_Env
that part of the company's external environment which consists of other firms vying for patronage of ...

another definition in the dictionary:

Functional_Midd-see Functional Wholesalers.

Conjoint_Analys-a statistical technique used to determine the optimal combination of variables.

Long_Range_Plan
strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three y ...

another definition in the dictionary:

Date_Stamping-See Open Dating.

Accelerator_Pri-the notion that an increase or reduction in consumer demand will affect several layers of demand in organisational markets, for example, an increase in consumer demand for soft drinks will will lead to an increased demand by retailers for soft drinks, an increased demand by soft drink bottlers for aluminium cans, an increased demand by aluminium can manufacturers for aluminium sheet, an increased demand by aluminium sheet manufacturers for aluminium ore, and so on. See Derived Demand.

Exploratory_Res
desk research undertaken before primary research is commenced in a marketing research study, includi ...

another definition in the dictionary:

Commission_Over-a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.

Breadth_of_Prod-see Width of Product Line.

Quick_Ratio
one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing c ...

another definition in the dictionary:

Mental_States_A-see Formula Approach.

Consumer_Resear-marketing research into the requirements, opinions, attitudes, etc. of consumers.

Image_Persisten
the idea that images may persist long after an organisation has changed, for example, one government ...

another definition in the dictionary:

Body_Language-a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey a message from sender to receiver. See Nonverbal Communication, Kinesic Communication, Proxemic Communication, Tactile Communication.

Organisational_-purchasing done by organisations for resale purposes, for use in the manufacture of other goods and services, or for the operation of their businesses.


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