Marketing Dictionary

another definition in the dictionary:

Attitudes-enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subject.

Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.

Administered_Pr

cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.



see also:

Market_Opportun
a newly identified market or product gap within a market which a company can exploit. ...

another definition in the dictionary:

Channel_Strateg-decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.

Adoption_Proces-the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process, also called the Adoption Sequence.

Depth_Selling
see Problem-Solving Approach. ...

another definition in the dictionary:

Employee_Public-the part of a company's public consisting of its employees. See Publics.

Continuum_of_Sa-the idea that all kinds of sales jobs are similar in some respects but vary in the degree of difficulty involved, the difficulty is linked to the amount of creativity required in finding new customers and persuading them to buy, and to the tangibility and complexity of the product.

Business_Analys
a stage in the new product development process in which the information gathered in the screening, c ...

another definition in the dictionary:

Scrambled_Assor-an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies, Broad Assortment, Deep Assortment, Exclusive Assortment.

FAS-abbrev. Free-alongside-Ship (at port of export).

Prospecting_Pla
a systematic approach to finding new customers involving the setting aside of time after allowing fo ...

another definition in the dictionary:

Depth_of_Produc-see Product Line Length.

Australian_Mark-an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Business Management, the aims of the Institute include the provision of aid and support to members in the furtherance of their careers, and the representation of the best interests of members to business, governments and the public.


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