another definition in the dictionary:
Qualitative_Obj-objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as an objective in a specific period the acquisition of certain product knowledge, or the forming of a close business relationship with the buyer from a major account. See Quantitative Objectives.
Product_Line_Ex-adding depth to an existing product line by introducing new products in the same product category, product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. See Product Line, Product Line Depth, Product Line Stretching.
cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.
Channel_Length
the number of levels of marketing intermediaries used in the channel of distribution. See Direct Mar ...
another definition in the dictionary:
Promotional_Par-an alliance between a manufacturer of a product and another company for the purposes of promotion, for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film. See Movie Tie-Ins, Entertainment Marketing.
Premiums-a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.
Product
a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See A ...
another definition in the dictionary:
Brand_Power-the force a particular brand has to dominate its category through the magnitude of its recognition.
Contingent_Meth-see 'What if...' Method (of handling sales objections.)
Impact
the force that an advertisement or message will have on a target consumer, television advertising, f ...
another definition in the dictionary:
Product_Mix_Wid-the number of distinct product lines manufactured or distributed by an organisation. See Product Line, Product Mix.
Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.
Per_Capita_Inco
average income per person in a population. ...
another definition in the dictionary:
Demarketing-marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
Me_Too_Competit-see Follow-the-Leader Strategy, Breakthrough Opportunities.
Marketing_Depar
a term used to refer to the orientation of an organisation which has established a separate departme ...
another definition in the dictionary:
Absolute_Produc-a new product introduction which does not manage to recover its production and marketing costs, the company incurs a financial loss.
Functional_Risk-see Performance Risk.