Marketing Dictionary

another definition in the dictionary:

Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.

Distribution_Co-costs associated with the holding of inventory and the shipment of goods to customers.

Administered_Ve

a co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties. See Contractual Vertical Marketing System, Conventional Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.



see also:

Product_Push_Ap
an approach to the generation of new product ideas in which a company's strengths rather than market ...

another definition in the dictionary:

Image_Utility-the value given to a product by virtue of the fact that it brings satisfaction to the user in creating prestige and esteem. See Utility.

Just_In_Time_In-an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.

Buying_Situatio
see Buy Classes. ...

another definition in the dictionary:

AIA-abbrev. Advertising Institute of Australia.

Objections-any form of sales resistance offered by a buyer to a salesperson.

Package
the wrapping, packet, carton, bottle, box, etc, used for containment, protection or promotion of a p ...

another definition in the dictionary:

Sales_Contests-sales promotions aimed at members of a company's sales force, sales contests are competitions designed to boost sales and lift performance by offering awards or prizes to top-achievers in a sales team in a given period.

Internal_Data-information recorded and stored by an organisation as it completes it normal transactions and activities.

Pricing_Strateg
the element of a firm's decision-making concerned with the setting of prices that will attract the t ...

another definition in the dictionary:

Physical_Distri-the management and control of the activities involved in the storage, handling and movement of goods within an organisation and in their shipment to customers.

Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.

Australian_Stan
a basic guide to product standards for a wide range of products, published by the Standards Associat ...

another definition in the dictionary:

Flanking_Attack-a competitive marketing strategy in which one company attacks another in a weak spot, commonly by paying maximum attention to either a geographic region or a market segment in which the rival is under-performing.

Package-the wrapping, packet, carton, bottle, box, etc, used for containment, protection or promotion of a product. See Packaging.


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