another definition in the dictionary:
Price_Space-the price difference between items in a product line, having the right amount of price space is often critical as too little space may confuse buyers and too much space may leave gaps which can be exploited by competitors. See Product Line.
Carryover_Effec-the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, for example, an advertising campaign this month may have a carryover effect of .50 next month.
the ranking into which adopters of a new product fall according to their willingness and speed to embrace a new product, adopter categories are normally listed as innovators, early adopters, early majority, late majority and laggards. See Diffusion of Innovation.
Display_Allowan
a type of trade sales promotion in which buyers are given incentives in the form of price reductions ...
another definition in the dictionary:
Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.
Channel_Captain-a member of a marketing channel assuming a leadership role in organising the system in order to lessen conflict, achieve economies of scale and maximise business impact. See Marketing Channels.
Curbside_Sales_
informal coaching or training of a sales representative by a supervisor in the field. See Buddy Syst ...
another definition in the dictionary:
ror-a measure of the extent to which the chosen sample in a marketing research study can be expected to represent the total population on the characteristics being studied.
Bartering-exchanging goods for others of equal value.
Assertiveness
the human characteristic or quality which determines the degree to which individuals are directive a ...
another definition in the dictionary:
Physiological_N-innate human feelings of deprivation related to an individual's biological well-being. See Psychological Needs.
Customer_Orient-see
Fluctuating_Dem
demand in the industrial sector which rises and falls sharply in response to changing economic condi ...
another definition in the dictionary:
Product_Adverti-advertising in which a company promotes a particular good or service.
Banded_Offers-see Banded Pack.
Date_Stamping
See Open Dating. ...
another definition in the dictionary:
Micro_environme-the factors or elements in a firm's immediate environment which affect its performance and decision-making, these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics. See Macro-environment.
Closing_Techniq-methods employed by a salesperson when asking for an order and aimed at obtaining a favourable response from a buyer.