another definition in the dictionary:
Allowances-amounts deducted from an invoice in return for prompt payment, large quantity purchase, special promotions etc of goods and services supplied. See Discount.
Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.
Adoption
the choice of one product over another.
see also:
Flanking_Attack
a competitive marketing strategy in which one company attacks another in a weak spot, commonly by pa ...
another definition in the dictionary:
Customer_Orient-see Customer-Oriented Management.
International_M-marketing actvities intended to facilitate the exchange or transfer of goods between nations.
Counterfeiting
the copying of a competitor's well-known products. Some counterfeit products are intended to look as ...
another definition in the dictionary:
Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.
Publicity-corporate or product promotion that is obtained free of charge.
Business_Cycles
historical patterns of prevailing economic conditions - prosperity, recession, depression and recove ...
another definition in the dictionary:
Bottom_Up_Appro-an approach to sales forecasting which takes market conditions rather than the company's objectives as its basis, sometimes referred to as the 'build-up' method. See Top-Down Approach to Sales Forecasting.
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
Price_Fixing
agreement or collusion between competitors to maintain certain fixed price levels to avoid competiti ...
another definition in the dictionary:
Competition-see Competitors.
Introductory_St-the first stage in the life cycle of a successful product, the product wins acceptance relatively slowly, there are limited versions of it, there is no competition, distribution is patchy, promotion is designed to inform the market (rather than to persuade or remind), penetration or skimming pricing strategies are appropriate.
Kennel_Keeper
a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a r ...
another definition in the dictionary:
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
Alternative_Med-media vehicles, apart from the traditional ones, which are available for promotional purposes, examples of newer alternative media are video catalogs and audiotext. See Video Calalog, Audiotext.
