another definition in the dictionary:
Battle_of_the_B-a term used in reference to the often intense competition between manufacturers' brands, wholesalers' brands and retailers' brands. See Distributor's Brand, Manufacturer's Brand.
New_Task_Buying-an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.
Adoption_Proces
the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process, also called the Adoption Sequence.
see also:
Greying_of_Aust
a term used to describe the ageing of the population, the median age of the Australian population ha ...
another definition in the dictionary:
Selling_Proposi-see Unique Selling Proposition.
Market_Challeng-a company holding a major market share and competing vigorously with the market leader for outright leadership. See Market Follower, Market Leader, Market Nicher.
Product_Mix_Con
the degree of closeness or relatedness between product lines in the product mix. See Product Line, P ...
another definition in the dictionary:
Standard_Produc-categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification. See Australian Bureau of Statistics, Casual Product Classes.
Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.
Industrial_Dist
a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases indu ...
another definition in the dictionary:
Generics-see Generic Brand.
Augmented_Produ-a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc. See Core Product, Tangible Product.
Dual_Distributi
a system of marketing channel organisation in which a manufacturer uses two approaches simultaneousl ...
another definition in the dictionary:
Battle_of_the_B-a term used in reference to the often intense competition between manufacturers' brands, wholesalers' brands and retailers' brands. See Distributor's Brand, Manufacturer's Brand.
Financial_Risk-concern in the buyer's mind that the product being considered for purchase is too expensive, or will be a waste of money. See Risk.
Competition
see Competitors. ...
another definition in the dictionary:
ABC_Account_Cla-the classification of customer accounts within a sales territory or region into groups according to their size and potential, and, therefore, their importance, the classification is used primarily to determine call frequency.
Low_Involvement-products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle. See High-Involvement Products.
