another definition in the dictionary:
Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.
Pure_Monopoly-a marketing situation in which there is only one seller of a product. See Pure Competition.
the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process, also called the Adoption Sequence.
Alternative_Adv
advertising which uses media other than the traditional media, examples of alternative advertising i ...
another definition in the dictionary:
Non_Cumulative_-a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.
Full_Line_Strat-the decision by a producer to offer a large number of product variations in a product line. See Limited-Line Strategy.
Market_Opportun
a newly identified market or product gap within a market which a company can exploit. ...
another definition in the dictionary:
Motive-an inner state directing a person towards the satisfaction of a need. See Learning Process.
Benefit_Segment-the division of a market into groups or segments on the basis of the particular benefit sought by each group from a product. See Behaviouristic Segmentation.
Product_Mix
the variety of distinct product lines and items manufactured or distributed by an organisation. See ...
another definition in the dictionary:
Quality_Modific-any change made to the quality of a product.
Seasonal_Foreca-the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.
Contract_Rate
a charge negotiated between carrier and shipper for the transportation of a commodity, sometimes cal ...
another definition in the dictionary:
Brand_Convictio-the strong attitude or attachment consumers have towards a particular brand.
Sales_Managemen-the process of planning, organising, controlling and evaluating the activities of the sales force.
Industrial_Mark
the marketing of goods and services to business organisations for use in the manufacture of their pr ...
another definition in the dictionary:
Joint_Demand-a situation in which demand for a product rises and falls with demand for another product with which it is used.
Market_Segmenta-the division of a totally heterogeneous market into groups or sectors with relatively homogeneous needs and wants.