another definition in the dictionary:
Centralised_Exc-a system for the trading of goods which utilises a central market. See Decentralised Exchange System.
Buying_Cycle-the time taken by an organisation to complete its decision to buy.
factors which influence the rate of adoption of a new product. See Communicability, Compatibility, Complexity, Divisibility, Relative Advantage.
Staples
a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience G ...
another definition in the dictionary:
Flanker_Brand-a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.
Push_Money-a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage greater efforts with a particular product or range.
Direct_Close
the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See ...
another definition in the dictionary:
Functional_Midd-see Functional Wholesalers.
Macro_environme-the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.
Advertising
the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the no ...
another definition in the dictionary:
Advertising_Ins-an association representing the interests of individuals within the advertising industry in Australia.
Captioned_Photo-a photograph with a brief description of its contents, frequently issued by public relations personnel with news releases or feature articles.
Negative_Demand
demand for products which consumers dislike and would prefer not to have to purchase. Negative deman ...
another definition in the dictionary:
Labelling-activities associated with the design and content of the wording on a product or package which identifies it and provides instructions for its handling and use.
Open_to_Buy-the money that a reseller has available to spend on stock purchasing at any given time.
Advertorial_Adv
advertising in which the sponsoring organisation declares its position on a matter of public interes ...
another definition in the dictionary:
Limited_Problem-buying situations in which a purchaser has had some previous experience but is unfamiliar with suppliers, product options, prices, etc. Also referred to as Limited Decision Making. See Extensive Problem Solving, Routine Problem Solving.
Promotional_War-a warranty designed to reduce the perceived financial or performance risk that a consumer might perceive in purchasing an expensive product. See Warranty, Express Warranty, Implied Warranty, Protective Warranty.