Marketing Dictionary

another definition in the dictionary:

Middleman-an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, Marketing Intermediaries.

RDC-abbrev. Regional Distribution Centre.

Adoption_Sequen

see Adoption Process.



see also:

Delphi_Techniqu
a forecasting method in which a cordinator seeks predictions from experts who revise their opinions ...

another definition in the dictionary:

Interviewer_Bia-intentional or unintentional prompting by a marketing researcher which affects the interviewee's response.

Logistics-activities involved with the orderly and timely acquisition and transportation of materials required for production, and with the storage, handling and despatch of finished goods to customers.

Decision_Suppor
any computerised system of changing raw data (sales, stock levels, etc) into information that can be ...

another definition in the dictionary:

Merchandising_C-see Multi-Channel Marketing System.

Business_Streng-a measure of the ability a firm has to compete successfully in a particular market.

Organisational_
an organisation's broad, longer-term aims or performance expectations as opposed to its organisation ...

another definition in the dictionary:

Four_Ps-the four major controllable variables of the marketing mix - product, price, promotion and place.

Advertising_Cop-the content and context of a message contained in an advertisement.

Outdoor_Adverti
advertising by means of posters and signs, stationary or mobile. ...

another definition in the dictionary:

Pulsing-scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complete inactivity. See Continuity, Flighting.

Multiple_Public-a term used in non-profit marketing in reference to the fact that non-profit organisations must market themselves to their donors as well as to their clients, each target requires a different marketing approach.

Brand_Monopoly
a circumstance in which a particular brand dominates a market. ...

another definition in the dictionary:

Correlation_Tec-a range of statistical techniques used to discover relationships between diverse elements in a marketing situation.

Psychological_P-pricing intended to influence the customers' perception of the actual price of a product, two common forms of psychological pricing are odd pricing and prestige pricing. See Odd Pricing, Prestige Pricing.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary MySQL query error