Marketing Dictionary

another definition in the dictionary:

Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.

Brand_Sponsor-the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, Manufacturer's Brand.

Adoption_of_Inn

a normal distribution curve illustrating the fact that customers vary widely in their willingness or readiness to purchase new products. See Diffusion of Innovation.



see also:

Market_Follower
a company content to maintain its existing market share behind an established market leader. See Mar ...

another definition in the dictionary:

AIA-abbrev. Advertising Institute of Australia.

Logo
a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and p ...

another definition in the dictionary:

Outside_Sales_F-manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to supplement or even to replace a firm's own sales force.

Marketing_Orien-see Marketing Concept.

Non_Selling_Act
tasks other than selling activities which form part of a salespersonís duties and responsibilities - ...

another definition in the dictionary:

Media_Schedule-a plan which outlines when and how often a company will advertise.

EOQ-abbrev. Economic Order Quantity.

Learning_Curve
a graphical representation of the way in which average unit cost of production decreases as output r ...

another definition in the dictionary:

Product_Line_Pr-reducing the depth of a product line by deleting less profitable offerings in a particular product category. See Product Line.

Routine_Rebuy-see Straight Rebuy.

Reorder_Level
see Economic Order Quantity. ...

another definition in the dictionary:

Bells_and_Whist-the optional features built into a basic product to satisfy or impress as large as possible a number of buyers, the term 'plain vanilla' is an equivalent slang term used to describe a product with only the most basic features.

Marketing_Datab-data brought into an organisation through marketing research projects or a marketing information system and used as an aid to decision making. See Database Marketing.


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