another definition in the dictionary:
Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
Brand_Sponsor-the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, Manufacturer's Brand.
a normal distribution curve illustrating the fact that customers vary widely in their willingness or readiness to purchase new products. See Diffusion of Innovation.
Market_Follower
a company content to maintain its existing market share behind an established market leader. See Mar ...
another definition in the dictionary:
AIA-abbrev. Advertising Institute of Australia.
Logo
a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and p ...
another definition in the dictionary:
Outside_Sales_F-manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to supplement or even to replace a firm's own sales force.
Marketing_Orien-see Marketing Concept.
Non_Selling_Act
tasks other than selling activities which form part of a salespersonís duties and responsibilities - ...
another definition in the dictionary:
Media_Schedule-a plan which outlines when and how often a company will advertise.
EOQ-abbrev. Economic Order Quantity.
Learning_Curve
a graphical representation of the way in which average unit cost of production decreases as output r ...
another definition in the dictionary:
Product_Line_Pr-reducing the depth of a product line by deleting less profitable offerings in a particular product category. See Product Line.
Routine_Rebuy-see Straight Rebuy.
Reorder_Level
see Economic Order Quantity. ...
another definition in the dictionary:
Bells_and_Whist-the optional features built into a basic product to satisfy or impress as large as possible a number of buyers, the term 'plain vanilla' is an equivalent slang term used to describe a product with only the most basic features.
Marketing_Datab-data brought into an organisation through marketing research projects or a marketing information system and used as an aid to decision making. See Database Marketing.