another definition in the dictionary:
Sales_Territory-a method of evaluating sales territory performance in which a model depicting the environmental factors that may have impacted upon it, and upon the salesperson assigned to it, is constructed, the model assists a sales supervisor to better understand the quality of the performance.
Selective_Deman-demand for a specific brand within a particular product class.
Adoption_of_Inn
a normal distribution curve illustrating the fact that customers vary widely in their willingness or readiness to purchase new products. See Diffusion of Innovation.
see also:
Formula_Approac
an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, d ...
another definition in the dictionary:
Marketing_Intel-information gathered from sources external to the firm for use in decision-making. See Marketing In formation System.
Australian_Coun-the central body of the trade union movement in Australia, formed in the 1920s to represent the interests of trade unions nationally, its major concerns are industrial relations and wage payments to union members.
Population_Char
variables including age, gender, income, marital status, education, nationality, race, religion, etc ...
another definition in the dictionary:
Informative_Adv-advertising intended to inform rather than to persuade or remind.
Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.
Below_the_Line_
all advertising by means other than the five major media - the press, television, radio, cinema and ...
another definition in the dictionary:
Promotional_Str-the element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.
Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.
Product_Line_Fe
a strategy in which certain items in a product line are given special promotional attention, either ...
another definition in the dictionary:
Maintenance_Sel-generating sales volume from existing customers.
Group_Selling-a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee. See Team Selling.
Dollar_Volume_Q
a common form of sales assignment, goal or target used to measure a salesperson's performance, for e ...
another definition in the dictionary:
Functional_Disc-a price allowance given to a firm performing some part of the marketing function for other members of the channel of distribution, also called Trade Discount.
Break_Even_Anal-a method of determining the number of units of a product that must be sold at a given price in order to recover the total cost of production.
