another definition in the dictionary:
Experience_Curv-the pricing of a product at a lower than average-cost level on the basis that costs will decrease as production experience increases.
Quantitative_Ma-marketing research that can be quantified, the collection of data that can be expressed in numerical terms.
a partly government-funded organisation, established in 1979 as Project Australia, formed to promote the sale of Australian-made products.
Probability_Sam
a sample in which each individual within a total population has a known chance of being chosen. ...
another definition in the dictionary:
Customer_Value_-an organisation's rating of the value it provides to its customers relative to that provided by its competitors.
Marketing_Objec-specific, measurable aims or expected outcomes of marketing activity to be achieved in a given period.
Broker
a marketing intermediary or middleman between buyer and seller, an agent. See Agent. ...
another definition in the dictionary:
NAM_Teams-see National Account Marketing
Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.
Dichotomous_Que
a closed-ended question in a marketing research questionnaire in which the respondent must choose on ...
another definition in the dictionary:
Sales_Wave_Expe-a technique used to test consumer reaction to new products prior to full-scale commercialisation, new products are placed in consumer homes to determine the reaction to them, and the rate at which the products are repurchased is tracked.
Prospecting-the first step in the selling process, the activity of seeking out potential customers.
Motive
an inner state directing a person towards the satisfaction of a need. See Learning Process. ...
another definition in the dictionary:
Price_Adjustmen-allowances, discounts, etc. granted by a seller to meet the requirements or circumstances of specific buyers.
Narrowcasting-a term used in reference to cable television in the U.S., where cable TV stations, with specialised interests such as sports, news, weather, movies, etc, allow advertisers great selectivity, that is, advertisers can ?narrowcastî their messages rather than broadcast them.
Market_Expansio
a growth strategy in which an organisation targets existing products to new markets, market developm ...
another definition in the dictionary:
Product_Line_Mo-a strategy in which items in a product line are modified to suit modern styling and tastes and re-launched. See Product Line.
Product_Positio-a tool used in comparing consumer perception of the differences between products or brands, consumers are asked to mark the particular location of a product or barnd on a two-dimensional 'map', where the axes of the map are attributes felt by consumers to be important. See Perceptual Mapping.