another definition in the dictionary:
Product_Warrant-see Warranty, Express Warranty, Implied Warranty.
FMCG-abbrev. Fast Moving Consumer Goods.
Advantage
see Competitive Advantage.
see also:
Formula_Marketi
a term used to describe an approach to marketing practice which relies heavily on conventional wisdo ...
another definition in the dictionary:
Billings-the amount of money spent on media buying by advertising agencies on behalf of clients.
Administered_Ch-see Administered Vertical Marketing System.
S_Type_Response
a response to an advertisement or an advertising campaign which is slow to take effect but gradually ...
another definition in the dictionary:
Close-the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.
Information_Ori-an advertising plan or tactic intended to maintain a brand's image over time (rather than to change its image) and which relies on the provision of information (rather than imagery or symbolism) for its effect. See Image-Oriented Change Strategy, Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy.
Counsellor_Appr
see Adviser Close. ...
another definition in the dictionary:
AFMA-abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand.
Pure_Monopoly-a marketing situation in which there is only one seller of a product. See Pure Competition.
Economic_Order_
the optimum quantity of each product that must be ordered to balance the inventory holding costs aga ...
another definition in the dictionary:
National_Brand-see Manufacturerís Brand
Portfolio_Analy-the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).
Multiple_Segmen
targeting a number of distinct segments in the same market and developing a separate marketing mix f ...
another definition in the dictionary:
Reverse_Marketi-a marketing channel in which goods (to be recycled or reprocessed) flow backward from consumer to intermediaries to producer, also called a Backward Marketing Channel..
Situation_Analy-the process of gathering information on the internal and external environments to assess the firm's current strengths, weaknesses, opportunities and threats and to guide its goals and objectives. See SWOT Analysis.
