another definition in the dictionary:
Communication_P-the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.
Planning_Horizo-the total timespan covered by a firm's marketing plans, the length of the planning horizon is commonly determined by the degree of uncertainty in the environment.
see Boston Consulting Group Advantage Matrix.
Promotion_Manag
an individual within an organisation responsible for promotional activities and campaigns. ...
another definition in the dictionary:
Piggybacking-a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of complementary, non-competing products to represent their products in another country or region.
Commercialisati-the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it. See New Product Development, Product Launch.
Battle_of_the_B
a term used in reference to the often intense competition between manufacturers' brands, wholesalers ...
another definition in the dictionary:
Advertising_Tar-the entire market, or some part of it, which a firm wishes to attract with its advertisement.
Gross_Margin_Qu-a common form of sales assignment, goal or target used to measure a salesperson's performance, a gross margin quota is used to urge a salesperson to sell a healthy portion of higher-profit items which are usually higher in price and often harder to sell. Other commonly used types of sales quotas are unit volume quotas, dollar volume quotas, net profit quotas and activity quotas. See Sales Quota.
Sales_Forecast
an estimation of the likely volume of sales, measured in dollars and units, for a future planning pe ...
another definition in the dictionary:
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for resale, for use in the manufacture of other products, or in the operation of their businesses.
Multiple_Channe-the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.
Personality
the distinctive character of an individual, used as a basis for the psychographic segmentation of a ...
another definition in the dictionary:
Modes_of_Transp-the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.
Promotional_Sto-merchandise offered at a reduced price to a reseller for some special promotion or festive occasion, also referred to as Seasonal Stock.