another definition in the dictionary:
Price_Elasticit-buyers' sensitivity to price, measured by the percentage change in quantity demanded that results from a percentage change in price. See Price Inelasticity.
Objectives-specific, measurable outcomes or results that an organisation plans to achieve in a given period.
Advantage_Matri
see Boston Consulting Group Advantage Matrix.
see also:
Adaptive_Contro
a system of marketing control which allows for changes to be made to marketing objectives during a p ...
another definition in the dictionary:
Macrosegmentati-the division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation, Microsegmentation.
Multiple_Packag-the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one container when offering them for sale in order to increase total sales, to help introduce a new product or to win consumer acceptance.
Buying_Centre
everyone within an organisation who participates in a buying decision, categories of participants wi ...
another definition in the dictionary:
Brand_Switching-the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.
Marginal_Revenu-the change in total revenue that results from selling an additional unit.
Palletisation
the packing of goods on to small wooden platforms, or pallets, for ease of handling in shipment. ...
another definition in the dictionary:
Class_Rate-the standard charge for the shipment of goods by a carrier.
Customer_Panels-see Focus Group.
Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventory System. ...
another definition in the dictionary:
Buy_Classes-buying situations categorised according to the prior experience of the buyer with the product and supplier, buy classes can be classified as straight rebuys, modified rebuys and new tasks. See Modified Rebuy, New Task Buying, Straight Rebuy.
Marketing_Infor-an organisational section or entity whose purpose is to gather, organise, store, retrieve and analyse data relevant to a firm's past, present and future operations on an on-going basis in order provide support for management's marketing decisions, its four major components are an internal records bank (internally generated marketing information), a marketing intelligence bank (information from external sources), an analytical bank (statistical techniques and mathematical models), and an 'ad hoc' marketing research bank (research into non-recurring problems).
Competitive_Ana
the assessment of the strengths and weaknesses of competing firms. ...
another definition in the dictionary:
Caveat_Emptor-a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibility rather than the seller's to ensure that the goods or services offered for sale are able to deliver the desired satisfactions. Caveat Emptor is totally contrary to the marketing concept. See Caveat Vendor.
Audimeter-a mechanical instrument or device for monitoring television usage and program choice (for ratings surveys, etc), colloquially called a people-meter or black box. See Single Source Data.
