Marketing Dictionary

another definition in the dictionary:

Labelling-activities associated with the design and content of the wording on a product or package which identifies it and provides instructions for its handling and use.

Representative-see Sales Representative.

Adversarial_Sho

a consumer whose shopping behaviour is characterised by a determination to get good value at a low price, a bargain hunter, one who regards all prices as negotiable.



see also:

Imagery
the symbols, images or graphic representations used in advertising to suggest a particular mood or f ...

another definition in the dictionary:

Comparison_Adve-see Comparative Advertising.

Belongingness_a-the desire for love and affection from others. See Maslow's Hierarchy of Needs.

Buying_Centre
everyone within an organisation who participates in a buying decision, categories of participants wi ...

another definition in the dictionary:

Order_Getter-a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.

Balanced_Produc-a product strategy in which a firm maintains an even combination of new, growing and mature products. See Product Life Cycle

Benefit_in_Rese
see Incentive Close. ...

another definition in the dictionary:

Local_Buy-the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.

Free_Samples-see Samples.

Lifestyle
an individual's way of life as shaped by his or her interests, attitudes and opinions. ...

another definition in the dictionary:

Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.

Adoption_Proces-the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process, also called the Adoption Sequence.

Deceptive_Prici
the pricing of goods and services in such a way as to cause a customer to be misled, an example of d ...

another definition in the dictionary:

Close-the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.

Attitudes-enduring favourable or unfavourable feelings, emotions and action tendencies towards a issue or subject.


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