Marketing Dictionary

another definition in the dictionary:

Monopolistic_Co-a market situation in which there are many sellers and many buyers of products which can be differentiated on price and other features. See Oligopolistic Competition, Pure Competition, Pure Monopoly.

Selective_Perce-see Selective Exposure.

Advertising

the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the non-personal presentation or promotion by a firm of its products to its existing and potential customers. See Promotion.



see also:

Qualified_Avail
the individuals and organisations in a particular market who are interested in a product, can afford ...

another definition in the dictionary:

Contactual_Refe-a group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group, Dissociative Reference Group, Membership Group, Reference Groups.

AIDA_Concept-a formula used in selling to produce a favourable response from a customer. The assumption is that the salesperson must first make the potential customer aware of a product, foster interest, stimulate desire, and, finally, encourage action (to purchase). See Formula Selling.

Broad_Assortmen
an assortment strategy in which a reseller decides to carry a wide range of related product lines. S ...

another definition in the dictionary:

Quantitative_Ob-objectives which can be expressed in specific numerical terms, for example, a salesperson might set as an objective for his or her territory 'to increase sales revenue of Product X by 10% in 1991'.

Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.

Geocentrism
the view that the whole world is one single market. ...

another definition in the dictionary:

Loss_Leader-a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.

Balance_of_Trad-a given period.

Selective_Selli
see Selective Distribution. ...

another definition in the dictionary:

Price_Wars-a conflict situation likely to occur in industries where products cannot be greatly differentiated, a decrease in price by one company will attract a large number of customers to it, forcing other companies to retaliate by cutting the price even further.

Industrial_Pack-the protective wrapping and boxing of finished industrial goods for shipment.

Marketing_Manag
the analysis, planning, organisation, implementation and control of the marketing activities of the ...

another definition in the dictionary:

Facilitating_Ch-an agency or organisation, such as a bank, transport company or insurance agency, which provides specialised assistance to members of a marketing channel, the facilitating channel institution does not take title to the goods.

Population-in marketing research, the total group that a researcher wishes to study, also called the Universe.


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