another definition in the dictionary:
Single_Brand_Na-a brand name which is not accompanied by any other family or corporate brand name, for example, 'Surf' washing powder, 'Pal' dog food, etc. Sometimes called an Individual Brand name. See Individual Brand Name, Corporate Branding, Family Brand, Product Line Brand Name.
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
a firm specialising in the creation, design and media placement of advertisements, and in the planning and execution of promotional campaigns. See Full-Service Advertising Agency, Limited-Service Advertising Agency.
Regional_Brands
manufacturers' brands sold only in certain regions. ...
another definition in the dictionary:
Service_Perisha-see Perishability.
Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.
Actionability
one of the major requirements (with accessibility, measurability and substantiality) for useful mark ...
another definition in the dictionary:
Convergent_Dive-Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Diversification.
Flanker_Brand-a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.
Emotional_Close
a closing technique in which the salesperson attempts to get a favourable response from a buyer by a ...
another definition in the dictionary:
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
Advertising_Bud-the sum allocated in a particular accounting period for expenditure on advertising, also called an Advertising Allocation or an Advertising Appropriation.
Puppy_Dog_Close
a closing technique in which a salesperson urges an indecisive prospect to 'take it home, play with ...
another definition in the dictionary:
Line_Organisati-an organisational structure in which authority moves down in a line from the chief executive, typically, there are no specialists or advisors, the chief executive having complete authority over decision making. See Organisational Structure.
Soft_Sell-a low-pressure selling situation, a selling situation in which the buyer has no feeling of being coerced. See Hard Sell.