another definition in the dictionary:
Less_Than_Carlo-a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in volume than one full carload. See Carload Freight Rate.
Point_of_Purcha-a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
Advertising_All
see Advertising Budget.
Advertising_All
a discount given to a retailer by a supplier whose brand or product is featured in the store's newspaper, television or radio advertising or in catalogs, flyers or similar promotional pieces. See Allowances, Discounts.
see also:
Cash_Cows
products or strategic business units within the organisation's mix which are characterised by high m ...
another definition in the dictionary:
Remarketing-marketing activity intended to encourage renewed use of a product in which market interest has declined.
Goods_Services_-the idea that products contain elements of both goods and services in varying degrees.
Sales_Leads
telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson ...
another definition in the dictionary:
Call_Report-a written record of sales calls made by a representative for submission to a supervisor. See Call.
Micromarkets-markets in which the volumes of demand are relatively small owing to the fragmentation or splintering of mass markets, markets in which there is great diversity in the needs and wants of customers. See Mass Marketing.
Seller_s_Market
a market in which there is a shortage of particular goods or services for sale. ...
another definition in the dictionary:
Reflective_Prob-neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stimulate the customer to provide more information.
Economic_Foreca-a prediction of the likely impact on the business environment of factors such as inflation, interest rates, unemployment, government and consumer spending, etc.
Sales_Manual
a set of printed materials containing product descriptions and related information for the guidance ...
another definition in the dictionary:
Distortion-see Selective Distortion.
Deregulation-the complete or partial removal of government control and restrictions relating to a specific business activity or industry.
Compatibility
the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major ...
another definition in the dictionary:
Specialty_Adver-an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to give away without obligation to prospective customers.
Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.
