another definition in the dictionary:
Assembly_Market-see Assemblers.
AIA-abbrev. Advertising Institute of Australia.
Advertising_App
see Advertising Budget.
see also:
Detailer
a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clien ...
another definition in the dictionary:
Closed_Territor-an exclusive territory assigned to a reseller by a manufacturer, the reseller is required to sell only to customers within the territory. Closed territories are generally illegal under the Trade Practices Act.
Cumulative_Quan-a price reduction offered to a purchaser in which the amount of the discount increases over time with the volume purchased. See Non-Cumulative Quantity Discount.
Pioneering_Adve
advertising which is intended to create primary rather than selective demand, commonly used at the i ...
another definition in the dictionary:
Promotional_Bud-the sum allocated in a particular accounting period for expenditure on promotion.
Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.
Australian_Asso
an association representing the interests of large marketing companies in the advertising industry. ...
another definition in the dictionary:
Corporate_Adver-a form of institutional advertising focussing not on a particular product or product range but on the organisation itself, the objective of corporate advertising may be patronage, image or issue. See Corporate Image Advertising, Corporate Issue Advertising, Corporate Patronage Advertising, Institutional Advertising.
Brand_Label-a label which gives the brand name of the product.
Service_Heterog
see Variability. ...
another definition in the dictionary:
Media_Mix-the combination of media types used to carry the advertiser's message.
Employee_Public-the part of a company's public consisting of its employees. See Publics.
Direct_Competit
advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive ...
another definition in the dictionary:
Advertising_Eff-the degree to which the objectives of an advertisement or advertising campaign have been achieved, the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc. See Communication Effect of Advertising, Sales Effect of Advertising.
Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.
