Marketing Dictionary

another definition in the dictionary:

Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.

Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.

Advertising_App

see Advertising Budget.



see also:

Closed_Promotio
a sales promotion which is available only to a specific, high-potential target, for example, a bank ...

another definition in the dictionary:

Audience_Qualit-a measure of the kind and quality of the target consumers likely to be exposed to the advertisement.

Causal_Research-marketing research which examines the cause-and-effect relationship among variables.

AARDS
abbrev. Australian Advertising Rate and Data Service. ...

another definition in the dictionary:

Direct_Mail_Adv-advertising direct to end-users by sending catalogues or other sales literature through the post.

Product_Strateg
the element of a firm's decision-making concerned with developing the most appropriate products for ...

another definition in the dictionary:

Maslow_s_Theory-the theory that human needs are hierarchical in nature and that a person must satisfy lower-order needs before higher-order needs can be attended to, thus, when a lower-order need is satisfied it ceases to be a motivator. See Maslow's Hierarchy of Needs, Freudian Motivation Theory, Herzberg's Theory of Motivation.

General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.

Bidding
a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's pr ...

another definition in the dictionary:

Inventory_Manag-activities involved in maintaining the appropriate level of stock in a warehouse.

Growth_Rate-see Market Growth Rate.

Sale_Advertisin
advertising, common in retailing, which announces the sale of products at temporarily or permanently ...

another definition in the dictionary:

Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.

Advertising_Goa-a particular communication task to be accomplished with a specific target audience in a given period of time.


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