another definition in the dictionary:
MRO_Supplies-abbrev. Maintenance, Repair and Operating supplies.
Purchase_Labora-See Accelerated Test Marketing.
Advertising_Cop
the content and context of a message contained in an advertisement.
see also:
Quantity_Adjust
see Price-Taker. ...
another definition in the dictionary:
Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.
Advantage_Matri-see Boston Consulting Group Advantage Matrix.
Ethics
see Marketing Ethics. ...
another definition in the dictionary:
Closing-urchase from a buyer, getting an order.
Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.
Quantitative_Ob
objectives which can be expressed in specific numerical terms, for example, a salesperson might set ...
another definition in the dictionary:
Horizontal_Pric-the practice, usually unlawful, of sellers of different brands of the same product making agreements to charge the same price to consumers. See Collusion, Price Fixing, Vertical Price Fixing.
Bottom_Line-a colloquial term meaning 'profits'.
Risk_Avoidance
measures including acquiring information, seeking reassurance from family and friends, obtaining adv ...
another definition in the dictionary:
Durables-see Consumer Durables.
Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.
Decision_Matrix
a tool used in decision making in which the various dimensions of a problem are listed and rated to ...
another definition in the dictionary:
Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.
Customer_Servic-a wide variety of activities intended to ensure that customers receive the goods and services they require to satisfy their needs or wants in the most effective and efficient manner possible.
