Marketing Dictionary

another definition in the dictionary:

MRO_Supplies-abbrev. Maintenance, Repair and Operating supplies.

Purchase_Labora-See Accelerated Test Marketing.

Advertising_Cop

the content and context of a message contained in an advertisement.



see also:

Quantity_Adjust
see Price-Taker. ...

another definition in the dictionary:

Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.

Advantage_Matri-see Boston Consulting Group Advantage Matrix.

Ethics
see Marketing Ethics. ...

another definition in the dictionary:

Closing-urchase from a buyer, getting an order.

Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.

Quantitative_Ob
objectives which can be expressed in specific numerical terms, for example, a salesperson might set ...

another definition in the dictionary:

Horizontal_Pric-the practice, usually unlawful, of sellers of different brands of the same product making agreements to charge the same price to consumers. See Collusion, Price Fixing, Vertical Price Fixing.

Bottom_Line-a colloquial term meaning 'profits'.

Risk_Avoidance
measures including acquiring information, seeking reassurance from family and friends, obtaining adv ...

another definition in the dictionary:

Durables-see Consumer Durables.

Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.

Decision_Matrix
a tool used in decision making in which the various dimensions of a problem are listed and rated to ...

another definition in the dictionary:

Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.

Customer_Servic-a wide variety of activities intended to ensure that customers receive the goods and services they require to satisfy their needs or wants in the most effective and efficient manner possible.


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