Marketing Dictionary

another definition in the dictionary:

Door_to_Door_Se-direct selling in which a salesperson calls on prospective buyers at their homes without appointments.

Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.

Advertising_Eff

the degree to which the objectives of an advertisement or advertising campaign have been achieved, the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc. See Communication Effect of Advertising, Sales Effect of Advertising.



see also:

National_Accoun
major accounts which are sometimes served by a separate salesforce because of their importance. Acco ...

another definition in the dictionary:

Group_Sales_Tra-the training of sales representatives, usually in formal sessions, as a group. See Formal Training.

Market_Testing-introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.

Regressive_Comm
a sales commission system in which the rate of commission paid decreases with the quantity of goods ...

another definition in the dictionary:

Dissonance-see Cognitive Dissonance.

Sampling_Plan-a scheme outlining the group (or groups) to be surveyed in a marketing research study, how many individuals within the group are to be chosen, and on what basis that choice is to be made.

Complementary_P
the pricing of one product at the optimum level, regardless of cost or profit considerations, so tha ...

another definition in the dictionary:

Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.

Late_Majority-the large, conservative group in a community slower than all except the 'laggards' to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Laggards.

Embedding
a form of subliminal advertising, the concealing of imagery in various products and advertisements t ...

another definition in the dictionary:

Oligopsony-a market situation in which there are only a few buyers.

Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.

Order_Getter
a salesperson responsible for actively persuading customers to buy rather than simply collecting ord ...

another definition in the dictionary:

Speciality_Merc-a wholesaler that specialises in one product line (or a few product lines) but carries the line or lines in considerable depth.

Product_Objecti-an objection by a prospective buyer to the quality or characteristics of the goods offered by a salesperson. See Objections.


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