another definition in the dictionary:
Face_to_Face_Se-selling situations in which salesperson and buyer meet together (rather than use telephone or mail, for instance) to conduct their business.
Eye_Pupil_Dilat-a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dilation is used to measure the level of interest shown by a particular consumer.
Advertising_Ela
measurements of the effect on other marketing variables of various levels of advertising expenditure, for example, measurement of the effect of high levels of advertising on consumer perceptions of price, or the measurement of the low levels of advertising on consumer perceptions of product quality.
see also:
Profit_Centre
a division of an organisation with responsibility for generating its own income, and with accountabi ...
another definition in the dictionary:
Objections-any form of sales resistance offered by a buyer to a salesperson.
Advertising_Wea-see Consumer Wearout.
Promotion_Mix
the range of means available to an organisation for communication with its target market - advertisi ...
another definition in the dictionary:
Multibrand_Stra-the use of more than one brand within a product category in order to counteract brand switching and to increase shelf space opportunities.
Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Downside_Elasti
a term used in reference to the sensitivity of consumers to a decrease in the price of a particular ...
another definition in the dictionary:
ASCC-abbrev. Australian Standard Commodity Classification.
NAM_Teams-see National Account Marketing
Follow_the_Lead
decisions and actions taken by a firm which chooses to follow the market leader as an alternative to ...
another definition in the dictionary:
Australian_Stan-a system developed by the Australian Bureau of Statistics as a method for classifying business establishments (shops, factories, etc) into classes, on the basis of their major activity, by industry.
Amiable_(Social-one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Amiables are characterised by high responsiveness and low assertiveness. See Analytical, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
Direct_Close
the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See ...
another definition in the dictionary:
Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.
Baby_Boomers-the generation of people born between 1946 and 1959, a period of explosive population growth in Australia.
