another definition in the dictionary:
Ethics-see Marketing Ethics.
Contract_Carrie-a transportation firm operating exclusively in one industry and contracted to particular firms.
one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.
Competitive_Ana
the assessment of the strengths and weaknesses of competing firms. ...
another definition in the dictionary:
Non_Packaged_Go-a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable good. See Consumer Non-Durables, Packaged Goods.
Advertorial_Adv-advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature). See Advocacy Advertising.
Product_Line_Mo
a strategy in which items in a product line are modified to suit modern styling and tastes and re-la ...
another definition in the dictionary:
Competitive_Sco-the breadth or narrowness of an organisation's focus as measured horizontally by the range of industries, market segments, or geographical regions it targets, or vertically by the degree to which it is integrated.
Informational_L-a label which carries information including use instructions, precaustions and warnings, etc. See Label.
Institutional_M
a market consisting of schools, universities, hospitals, charities, clubs and similar organisations ...
another definition in the dictionary:
Product_Audit-a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to assess the available opportunities.
Focus_Group-a qualitative marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product or brand name, to generate new product ideas, etc. Also referred to as a Customer Panel. See Qualitative Marketing Research.
Australian_Stan
a basic guide to product standards for a wide range of products, published by the Standards Associat ...
another definition in the dictionary:
Information_Flo-the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.
Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
Atomistic_Compe
see Pure Competition. ...
another definition in the dictionary:
Brand-a name, sign, symbol or design, or some combination of these, used to identify a product and to differentiate it from competitors' products.
Freight_Absorpt-a pricing method in which the manufacturer bears some or all of the freight costs involved in transporting the goods to the customer. See Delivered Pricing.