another definition in the dictionary:
Halo_Effect-the transfer of goodwill from one product in a company's line to another, the attribution, by association, of the qualities of one item to others in the group.
Staples-a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience Goods.
one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.
In_Pack_Premium
a type of sales promotion in which a small gift is included inside the package of a product to encou ...
another definition in the dictionary:
Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.
Cross_Over_Sell-see Cross-Selling.
Market_Forecast
the anticipated sales for a market as a whole during a given period, taking into account prevailing ...
another definition in the dictionary:
Marketing-the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
CPA-abbrev. Critical Path Analysis.
Group_Sales_Tra
the training of sales representatives, usually in formal sessions, as a group. See Formal Training. ...
another definition in the dictionary:
Commercial-a television advertisement .
Pure_Monopoly-a marketing situation in which there is only one seller of a product. See Pure Competition.
Niche_Marketing
see Concentrated Marketing ...
another definition in the dictionary:
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.
Inter_type_Chan
discord among members of different types at the same level of a marketing channel, eg. department st ...
another definition in the dictionary:
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
Me_Too_Competit-see Follow-the-Leader Strategy, Breakthrough Opportunities.