another definition in the dictionary:
Halo_Effect-the transfer of goodwill from one product in a company's line to another, the attribution, by association, of the qualities of one item to others in the group.
Staples-a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience Goods.
Advertising_Exp
one presentation of an advertisement to an audience, advertising managers must decide how many 'exposures' will be required to achieve their goal or objective.
see also:
In_Pack_Premium
a type of sales promotion in which a small gift is included inside the package of a product to encou ...
another definition in the dictionary:
Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.
Cross_Over_Sell-see Cross-Selling.
Market_Forecast
the anticipated sales for a market as a whole during a given period, taking into account prevailing ...
another definition in the dictionary:
Marketing-the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
CPA-abbrev. Critical Path Analysis.
Group_Sales_Tra
the training of sales representatives, usually in formal sessions, as a group. See Formal Training. ...
another definition in the dictionary:
Commercial-a television advertisement .
Pure_Monopoly-a marketing situation in which there is only one seller of a product. See Pure Competition.
Niche_Marketing
see Concentrated Marketing ...
another definition in the dictionary:
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.
Inter_type_Chan
discord among members of different types at the same level of a marketing channel, eg. department st ...
another definition in the dictionary:
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
Me_Too_Competit-see Follow-the-Leader Strategy, Breakthrough Opportunities.
