another definition in the dictionary:
Non_Selling_Act-tasks other than selling activities which form part of a salespersonís duties and responsibilities - paperwork, reports and sales meetings, for example.
Merchandise_All-of their products.
Advertising_Fed
an association representing the interests of Australian advertising agencies.
see also:
Quota_Sample
a nonprobability sample, chosen without regard to location, representativeness, etc. from individual ...
another definition in the dictionary:
Segmentation_Ba-geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.
Source_Objectio-an objection by a prospective buyer levelled against the firm represented by the salesperson.
Advertising_Bud
decisions pertaining to the amount to be allocated to advertising expenditure in a given period, com ...
another definition in the dictionary:
Competitive_Dep-attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product. See Market Positioning.
Consultative_Se-an approach to personal selling emphasising the role of the salesperson as consultant, the salesperson assists the buyer to identify needs and find need-satisfactions in the product range, seeking to build long-term customer relationships leading to repeat business. See Relationship Selling.
Statistical_Ban
a range of statistical techniques used in analysis in a marketing information system to discover the ...
another definition in the dictionary:
Dominant_Design-a product configuration which endures, a particular combination of product features which appears to satisfy the market and survives, without major change, for some time.
Cash_Discount-a reduction in price offered to a buyer in return for prompt settlement of account. See Discount.
Envelopes_and_S
a rough method of calculating the size of the market for a given product, based on the known size of ...
another definition in the dictionary:
Competitive_Equ-a market situation of relatively stable competitive position and activity.
Stated_Objectio-the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.
Consumer_Goods
items purchased by consumers for personal and household use, consumer goods are classified as durabl ...
another definition in the dictionary:
Marketing_Perfo-see Marketing Audit.
Profitability_C-marketing effort intended to assess the level of profitability of each product in the portfolio, of each market segment, of each marketing channel, etc.
