Marketing Dictionary

another definition in the dictionary:

Cross_Selling-selling by a salesperson of some part of the company's total product range for which another division or salesperson has prime responsibility.

Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.

Advertising_Fed

an association representing the interests of Australian advertising agencies.



see also:

Purchasing_Perf
the establishment of criteria by which the performance of purchasing officers can be assessed and of ...

another definition in the dictionary:

Monopolistic_Co-a market situation in which there are many sellers and many buyers of products which can be differentiated on price and other features. See Oligopolistic Competition, Pure Competition, Pure Monopoly.

Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.

Adaptation_Appr
an approach in global marketing in which an organisation allows an affiliate or subsidiary to set th ...

another definition in the dictionary:

Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.

Differential_Pr-a pricing strategy in which a company sets different prices for the same product on the basis of differing customer type, time of purchase, etc, also called Discriminatory Pricing, Flexible Pricing, Multiple Pricing, Variable Pricing. See One-Price Policy.

Quantitative_Ma
marketing research that can be quantified, the collection of data that can be expressed in numerical ...

another definition in the dictionary:

Product_Adverti-advertising in which a company promotes a particular good or service.

Descriptive_Lab-a label on a product which announces the size, net weight, ingredients, composition, nutritional value, etc. See Label.

Sales_Quota
a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used ...

another definition in the dictionary:

Database_Market-the use of large collections of computer-based information in marketing, the database listings may be reference databases containing information on specific topics, full databases which contain full transcripts of documents or articles being sought, or source databases which contain listings of names and addresses, etc of prospective customers.

Psychological_R-see Risk, Emotional Risk.


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