Marketing Dictionary

another definition in the dictionary:

Response_Sellin-a elementary form of selling, common in retailing, in which the salesperson simply responds to the customer's demands, little creativity or persuasion is used.

Keep_Out_Pricin-a pricing practice, common in oligopolistic market situations, in which the large companies maintain very low prices to discourage smaller competitors and thus protect their own market shares. See Umbrella Pricing.

Advertising_Goa

a particular communication task to be accomplished with a specific target audience in a given period of time.



see also:

Comparison_Adve
see Comparative Advertising. ...

another definition in the dictionary:

Automatic_Merch-the selling of goods by use of vending machines.

NQT-abbrev. New Qualitative Technologies

Asset_Based_Mar
a marketing approach which uses the knowledge and skills a company has already developed as the basi ...

another definition in the dictionary:

Labelling-activities associated with the design and content of the wording on a product or package which identifies it and provides instructions for its handling and use.

Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.

Baby_Boomers
the generation of people born between 1946 and 1959, a period of explosive population growth in Aust ...

another definition in the dictionary:

Regressive_Comm-a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.

Promotional_War-a warranty designed to reduce the perceived financial or performance risk that a consumer might perceive in purchasing an expensive product. See Warranty, Express Warranty, Implied Warranty, Protective Warranty.

FAS
abbrev. Free-alongside-Ship (at port of export). ...

another definition in the dictionary:

Manipulative_Se-selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressure methods. See Non-Manipulative Techniques.

Australian_Fede-the umbrella group for the consumer movement in Australia.

FOB
abbrev. Free-on-Board. ...

another definition in the dictionary:

Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.

Conjoint_Analys-a statistical technique used to determine the optimal combination of variables.


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