another definition in the dictionary:
Brand_Manager-an individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.
Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.
Advertising_Imp
see Impact.
see also:
Proxemic_Commun
a form of nonverbal communication or body language in which messages are conveyed from one person to ...
another definition in the dictionary:
Boston_Consulti-a marketing planning tool devised by the Harvard-based Boston Consulting Group, taking as its axes economies of scale and opportunities for differentiation, it indicates an organisation's optimal competitive strategy.
Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
Statistical_Ban
a range of statistical techniques used in analysis in a marketing information system to discover the ...
another definition in the dictionary:
Exclusive_Sales-a region in which a distributor has been given sole rights to a manufacturer's product.
Impact-the force that an advertisement or message will have on a target consumer, television advertising, for example, because it combines sight and sound, will typically have greater impact than print media.
AFAMI
abbrev. Associate Fellow of the Australian Marketing Institute. ...
another definition in the dictionary:
Franchise_Build-consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.
Assemblers-wholesaling firms specialising in the buying of small quantities of farm produce to resell to other firms in bulk, also referred to as the Assembly Market.
Normative_Influ
the influence exerted on an individual by a reference group to conform to its norms. ...
another definition in the dictionary:
Service_Form_Co-organisations offering products of different types which can help an individual to fulfil a particular desire. For example, a person who wants to do a creative hobby course could enrol in a photography course conducted by the YWCA or a painting course conducted by the Council of Adult Education, these course providers are service form competitors..
Me_Too_Competit-see Follow-the-Leader Strategy, Breakthrough Opportunities.
Palletisation
the packing of goods on to small wooden platforms, or pallets, for ease of handling in shipment. ...
another definition in the dictionary:
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
Principle_of_In-a technique used in selling in which the salesperson, knowing the buyer's personal interests or buying motives, places emphasis on these in the presentation rather than on the features or benefits of the product.
