another definition in the dictionary:
Allowances-amounts deducted from an invoice in return for prompt payment, large quantity purchase, special promotions etc of goods and services supplied. See Discount.
Standardised_Ma-a strategy employed by a multinational company in attempting to use one marketing mix to sell its products world-wide, the approach minimises cost but may result in a smaller market than would be possible with a unique marketing program for each country. See Customised Marketing Mix.
see Impact.
Buyer
the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buyin ...
another definition in the dictionary:
Gross_Sales-the total revenue from all sales to customers in a specified period.
Place-one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.
Contactual_Refe
a group with which an individual has contact and which influences the individual's purchase decision ...
another definition in the dictionary:
Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.
Open_Ended_Ques-a question that allows the respondent the opportunity to express an opinion in his or her own words. See Closed-Ended Question.
Enterprise_Comp
firms of similar type vying for a consumer's business. See Competitors. ...
another definition in the dictionary:
Environmental_M-see Megamarketing.
European_Econom
a group of European nations acting as a trading block, limiting trade barriers among members and app ...
another definition in the dictionary:
Bottom_Up_Appro-a participative approach to planning in which there is involvement at all levels, plans are developed at the lower levels of an organisation and funnelled up through consecutive levels until they reach top management. See Top-Down Approach to Planning.
Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.
Merchandisers
retail stores which sell finished, non-food items, four types of merchandisers (categorised on the b ...
another definition in the dictionary:
MAN-acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does the prospect have the Authority to buy? Does the prospect have a Need for the product? Also referred to as PAN - Pay, Authority, Need.
Functional_Disc-a price allowance given to a firm performing some part of the marketing function for other members of the channel of distribution, also called Trade Discount.