Marketing Dictionary

another definition in the dictionary:

Australian_Asso-an association representing the interests of large marketing companies in the advertising industry.

Blocked_Markets-markets, especially in foreign countries, to which entry permission is refused, or in which it is not possible to compete on reasonable terms.

Advertising_Ins

an association representing the interests of individuals within the advertising industry in Australia.



see also:

Plain_Vanilla
slang term for a product with only the most basic features, see Bells and Whistles. ...

another definition in the dictionary:

Microscheduling-the allocating of the total expenditure on advertising within a short period in order to obtain maximum impact.

In_Home_Shoppin-see Home Shopping.

Information_Ori
an advertising plan or tactic intended to change a brand's image (rather than to maintain it over ti ...

another definition in the dictionary:

Sensory_Retaili-a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.

Sales_Orientati-see Selling Concept.

Product_Develop
a growth strategy in which the firm develops new products for existing markets. ...

another definition in the dictionary:

Cold_Canvassing-see Cold Calling

Manipulative_Se-selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressure methods. See Non-Manipulative Techniques.

Demographic_Var
see Demographic Characteristics. ...

another definition in the dictionary:

Reach-the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign.

FABS-acronym for Features and Benefits Selling.

Reflective_Prob
neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stim ...

another definition in the dictionary:

Logo-a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and promote its product.

Behaviouristic_-the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.


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