another definition in the dictionary:
Australian_Asso-an association representing the interests of large marketing companies in the advertising industry.
Blocked_Markets-markets, especially in foreign countries, to which entry permission is refused, or in which it is not possible to compete on reasonable terms.
Advertising_Ins
an association representing the interests of individuals within the advertising industry in Australia.
see also:
Plain_Vanilla
slang term for a product with only the most basic features, see Bells and Whistles. ...
another definition in the dictionary:
Microscheduling-the allocating of the total expenditure on advertising within a short period in order to obtain maximum impact.
In_Home_Shoppin-see Home Shopping.
Information_Ori
an advertising plan or tactic intended to change a brand's image (rather than to maintain it over ti ...
another definition in the dictionary:
Sensory_Retaili-a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.
Sales_Orientati-see Selling Concept.
Product_Develop
a growth strategy in which the firm develops new products for existing markets. ...
another definition in the dictionary:
Cold_Canvassing-see Cold Calling
Manipulative_Se-selling practices in which the salesperson attempts to overwhelm the prospective buyer, high-pressure methods. See Non-Manipulative Techniques.
Demographic_Var
see Demographic Characteristics. ...
another definition in the dictionary:
Reach-the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign.
FABS-acronym for Features and Benefits Selling.
Reflective_Prob
neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stim ...
another definition in the dictionary:
Logo-a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and promote its product.
Behaviouristic_-the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.
