another definition in the dictionary:
Ho_Hum_Products-a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors, purchasers of 'ho-hum' products will generally favour the cheapest available.
Diversification-a growth strategy in which an organisation takes on new products and new markets at the same time. See Growth Strategies, Concentric Diversification, Conglomerate Diversification, Horizontal Diversification.
an association representing the interests of individuals within the advertising industry in Australia.
Bidding
a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's pr ...
another definition in the dictionary:
Cash_Flow-the money required by a company to meet expenses in a given period.
Contract_Law-the body of law relating to contracts.
AMA
abbrev. American Marketing Association ...
another definition in the dictionary:
AIA-abbrev. Advertising Institute of Australia.
Inertia_Selling-a selling practice in which unsolicited goods and services are sent to consumers in expectation that many will prefer to purchase rather than to return them, the practice is considered undesirable and legislation protecting consumers has been enacted.
Megatrend
a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to hav ...
another definition in the dictionary:
Copy_Strategy_S-a document prepared by advertising agency executives as a guide for their creative staff in the preparation and execution of an advertisement, the copy strategy statement describes the objectives, content, support and tone of the desired advertisement.
Accessibility-one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm's promotion and distribution system. See Actionability, Measurability, Substantiality.
Competitive_Ana
the assessment of the strengths and weaknesses of competing firms. ...
another definition in the dictionary:
Blanket_Contrac-see Blanket Purchase Order.
Gross_National_-the total market value of goods and services produced by a nation in a year.
Profitability_C
marketing effort intended to assess the level of profitability of each product in the portfolio, of ...
another definition in the dictionary:
Order_Generatio-advertising, personal selling and sales promotion.
Amiable_(Social-one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Amiables are characterised by high responsiveness and low assertiveness. See Analytical, Driver, Expressive, Assertiveness, Responsiveness, Social Style.