another definition in the dictionary:
Marketing_Resea-a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.
Product_Line_Re-reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category. See Product Line, Product Mix Width.
outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.
see Advertising Media.
Non_Family_Hous
singles and non-related individuals living together, the increase in the number of non-family househ ...
another definition in the dictionary:
Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.
Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.
Consumerism
a social movement intended to safeguard the rights of consumers. ...
another definition in the dictionary:
Satisficing-a planning philosophy implying a firm's intention to continue to carry on its present operations in much the same way as it has always done . See Adaptivising, Optimising.
Demand_Backward-a method of pricing in which prices are set by determining what consumers are willing to pay, then, costs are deducted to see if the profit margin is adequate.
Democratic_Lead
a style of leadership characterised by group participation in decision-making. See Autocratic Leader ...
another definition in the dictionary:
Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.
Brand_Protectio-legislation forbidding other firms from using a company's registered brand names or brand marks without permission.
Horizontal_Mark
a market for a product which is bought by many industries. See Vertical Market. ...
another definition in the dictionary:
Blanket_Contrac-see Blanket Purchase Order.
Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.
Gross_Rating_Po
a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by f ...
another definition in the dictionary:
Sampling_Frame-the source from which sampling units (respondents) are chosen in a marketing research study, commonly used sampling frames are telephone books and electoral rolls.
Brand_Equity-a term used in reference to the value of a well-known brand, brand equity can greatly affect the buyout price of a company.