another definition in the dictionary:
Conversional_Ma-marketing activity intended to get people to change their ideas and attitudes about something they dislike.
Green_Marketing-the marketing of 'environmentally friendly' products, marketing which takes into account environmental issues such as wastefulness of the earth's resources, pollution, the release of toxins into the atmosphere, etc.
Advertising_Mes
the central, underlying idea or theme within an advertisement.
see also:
Services_Market
the marketing of intangible products, such as hairdressing, cleaning, insurance and travel. ...
another definition in the dictionary:
Herzberg_s_Theo-a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfaction) are distinguished from dissatisfiers (factors which cause dissatisfaction). Thus, consumers will compare the number and degree of satisfiers to the number and degree of dissatisfiers before making purchase decisions. See Freudian Motivation Theory, Maslow's Theory of Motivation.
Compensation_Sy-schemes for remunerating salespeople for tasks performed, commonly used systems include straight salary, straight commission, and a combination of salary and incentives.
Full_Service_Wh
a wholesaler offering a complete range of services including buying, selling, storage, transporting, ...
another definition in the dictionary:
Inbound_Telemar-telemarketing in which a company receives telephone orders and enquiries from customers, often, toll free telephone lines are used. See Outbound Telemarketing.
High_Contact_Re-a recent trend in retailing in which some retailers attempt to position themselves by emphasising the services aspects of their products more than the goods themselves.
Post_Purchase_E
the quick mental assessment of a low-involvement product by a consumer after purchase. See Low-Invol ...
another definition in the dictionary:
Selling_Proposi-see Unique Selling Proposition.
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.
Judgment_Sample
a type of non-probability sample used in gathering primary data in marketing research, the sample is ...
another definition in the dictionary:
Manufacturer_s_-a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a National Brand. See Distributor's Brand, Private Brand.
Growth_Rate-see Market Growth Rate.
Advertising_All
see Advertising Budget. ...
another definition in the dictionary:
Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.
Embargo-a total restriction on a particular good leaving or entering a county, any restriction imposed in the release of information, advertising, etc before a given date.
