another definition in the dictionary:
Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.
Performance_App-an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a given period.
Advertising_Pla
the steps or stages taken in planning an advertising campaign, the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness.
Advertising_Pla
the basic issues or selling points that a company wishes to have included in an advertising campaign.
see also:
Price_Objection
an objection raised by a prospective buyer on the grounds of price, credit terms, discounts, allowan ...
another definition in the dictionary:
Consumerism-a social movement intended to safeguard the rights of consumers.
Idea_Screening-see Screening.
Administered_Pr
cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than ...
another definition in the dictionary:
Brand_Developme-a ratio of brand consumption intensity to population intensity by country, state, city, region, etc.
Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.
Accelerated_Tes
market testing of consumer goods using a simulated store technique rather than an actual test market ...
another definition in the dictionary:
Movie_Tie_Ins-a promotional strategy in which a payment is made to a movie company in return for prominent featuring of a particular product in a forthcoming feature film. See Entertainment Marketing, Promotional Partnership..
Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.
Indirect_Denial
handling a buyer's objection by initially admitting the validity of the objection in order to mainta ...
another definition in the dictionary:
Counterfeiting-the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.
Selective_Distr-making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See Distribution Intensity.
AFCO
abbrev. Australian Federation of Consumer Organisations. ...
another definition in the dictionary:
Near_Pack_Premi-a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.
Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.
