another definition in the dictionary:
Retail_Advertis-advertising by retailers direct to consumers.
Sales_Training-formal or informal coaching in sales methods, product knowledge, and account handling given to a sales representative by another more experienced salesperson, a sales manager or a specialist sales trainer.
the steps or stages taken in planning an advertising campaign, the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness.
the basic issues or selling points that a company wishes to have included in an advertising campaign.
Evaluative_Crit
features of a supplier, product, etc. considered by a buyer when choosing between alternatives, eval ...
another definition in the dictionary:
Common_Market-a group of geographically associated countries limiting trade barriers among member nations and applying common tariffs to products from non-members, also known as regional trading blocks. See European Common Market.
Single_Brand_Na-a brand name which is not accompanied by any other family or corporate brand name, for example, 'Surf' washing powder, 'Pal' dog food, etc. Sometimes called an Individual Brand name. See Individual Brand Name, Corporate Branding, Family Brand, Product Line Brand Name.
Horizontal_Mark
the organisation of marketing activities by independent firms on the same level in a marketing chann ...
another definition in the dictionary:
Staples-a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience Goods.
Brand_Establish-the building-up of a brand in the introductory stage of the product's life cycle, brand establishment involves developing an effective distribution network for the product and convincing consumers to buy it. See Introductory Stage of the Product Life Cycle.
Marketing_Objec
specific, measurable aims or expected outcomes of marketing activity to be achieved in a given perio ...
another definition in the dictionary:
Credit-the allowance of time in which to pay for a purchase. See Consumer Credit.
Research_Design-the controlling plan for a marketing research study in which the methods and procedures for collecting and analysing the information to be collected is specified.
Outside_Sales_F
manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to sup ...
another definition in the dictionary:
Foreseeability_-the notion under product liability laws that a manufacturer has an onus to foresee how a product might be misused and warn consumers accordingly.
Direct_Marketin-a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-user, also called a Zero Level Channel. See Channel Length.
Negotiated_Sell
a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. ...
another definition in the dictionary:
Leads-see Sales Leads.
Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.