another definition in the dictionary:
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.
Advertising_Sta
a body comprising representatives from the retail trade, trade unions, academics, advertising agencies and the media established to administer voluntary advertising codes and to provide a vehicle for consumer complaints about advertising.
see also:
Psychological_R
see Risk, Emotional Risk. ...
another definition in the dictionary:
Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .
Campaign-a related selection and execution of IMC activities to achieve marketing communication objectives.
Marketing_Progr
the combination of all of an organisation's marketing plans. ...
another definition in the dictionary:
Image_Oriented_-an advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
Delayed_Quotati
an industrial pricing method in which the seller delays quoting a price until delivery, the method p ...
another definition in the dictionary:
Exclusive_Sales-a region in which a distributor has been given sole rights to a manufacturer's product.
Segmentation_St-specific marketing approaches available to, or taken by, a firm in relation to the market segment or segments it wishes to target, four specific segmentation strategies are available - concentrated segmentation strategy, market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy. See Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
Indirect_Compet
a product that is in a different category altogether but which is seen as an alternative purchase ch ...
another definition in the dictionary:
AIM-abbrev. Australian Institute of Management.
Non_Cumulative_-a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.
FARB
abbrev. Federation of Australian Radio Broadcasters. ...
another definition in the dictionary:
Financial_Risk-concern in the buyer's mind that the product being considered for purchase is too expensive, or will be a waste of money. See Risk.
Sales_Office-premises of a organisation used as a base for all or part of the sales team but not for carrying inventory.
