Marketing Dictionary

another definition in the dictionary:

Growth_Rate-see Market Growth Rate.

Display_Allowan-a type of trade sales promotion in which buyers are given incentives in the form of price reductions or merchandise to encourage them to display the items purchased prominently. See Allowances.

Advertising_Sta

a body comprising representatives from the retail trade, trade unions, academics, advertising agencies and the media established to administer voluntary advertising codes and to provide a vehicle for consumer complaints about advertising.



see also:

Countermarketin
marketing activity intended to abolish interest in, and demand for, a product. ...

another definition in the dictionary:

Cultural_Values-ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.

Corporate_Missi-the answer to the question 'What business are we in?', the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.

Marketing_Servi
services which are produced or purchased by a marketing organisation for use in the production, pric ...

another definition in the dictionary:

SRO_Technique-see Standing Room Only.

Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.

Market_Attracti
the degree to which a market offers opportunities to an organisation, taking into account the market ...

another definition in the dictionary:

Customer_Driven-a system of distribution designed with customer requirements rather than a company's convenience in mind.

Inflation-an economic situation in which rising prices result in a fall in the purchasing value of money.

Sales_Leads
telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson ...

another definition in the dictionary:

Commission_Over-a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.

Contract_Law-the body of law relating to contracts.

Buyer_Seller_Dy
the two-way flow of communication between buyer and seller. ...

another definition in the dictionary:

Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.

Call_Report-a written record of sales calls made by a representative for submission to a supervisor. See Call.


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