Marketing Dictionary

another definition in the dictionary:

Extensive_Probl-buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers, also called Extensive Decision Making. See Limited Problem Solving, Routine Problem Solving.

Enterprise_Comp-firms of similar type vying for a consumer's business. See Competitors.

Advertising_Tar

the entire market, or some part of it, which a firm wishes to attract with its advertisement.



see also:

Export_Import_A
an independent marketing intermediary bringing together buyers and sellers from different countries ...

another definition in the dictionary:

Skim_the_Cream_-see Market Skimming Pricing.

Leader_Pricing-see Loss Leader Pricing.

Multiple_Public
a term used in non-profit marketing in reference to the fact that non-profit organisations must mark ...

another definition in the dictionary:

Operating_State-a statement of the financial results of a company's operations during an accounting period.

Daily_Sales_Pla-a record of a salesperson's intended sales calls on a day-by-day basis, listing the clients to be visited, the objectives of each call, and the anticipated outcomes.

Free_Market
a market place which has minimum direct involvement of government in market decisions. ...

another definition in the dictionary:

Private_Treaty-a market agreement arranged by a buyer and seller in private negotiation.

Person_Marketin-marketing activity aimed at creating target market awareness, and a favourable opinion, of a particular person.

On_the_Job_Trai
sales training given in the field rather than in a formal classroom setting. See Curbside Sales Trai ...

another definition in the dictionary:

Broker-a marketing intermediary or middleman between buyer and seller, an agent. See Agent.

Non_Cumulative_-a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.

Percentage_of_S
a method of setting a budget for promotion in which the sum to be expended in a given period is a fi ...

another definition in the dictionary:

Closed_Territor-an exclusive territory assigned to a reseller by a manufacturer, the reseller is required to sell only to customers within the territory. Closed territories are generally illegal under the Trade Practices Act.

Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.


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