another definition in the dictionary:
Maturity_Stage_-the third stage (after introduction and growth) in the life of a typical product, in maturity, the product is well-known, has some loyal customers and strong competition. See Product Life Cycle, Introductory Stage, Growth Stage, Decline Stage.
Industrial_Buye-the study of the motives and actions of, and the influences upon, industrial buyers while engaged in the purchasing of goods and services. See Organisational Buying Behaviour.
see Consumer Wearout.
Sampling
a promotional activity in which consumers are allowed to experience a good or service free of charge ...
another definition in the dictionary:
Proxemic_Commun-a form of nonverbal communication or body language in which messages are conveyed from one person to another by the changing space that separates them during a conversation. See Kinesic Communication, Nonverbal Communication, Tactile Communication.
Campaign-a related selection and execution of IMC activities to achieve marketing communication objectives.
Organisational_
purchasing done by organisations for resale purposes, for use in the manufacture of other goods and ...
another definition in the dictionary:
Routine_Respons-a buying situation in which the buyer has had considerable past experience, also called Automatic Response Behaviour or Habitual Response Behaviour. See Extensive Problem Solving, Limited Problem Solving.
Product_Item-a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock-Keeping Unit and a Stock-Taking Unit.
Movie_Tie_Ins
a promotional strategy in which a payment is made to a movie company in return for prominent featuri ...
another definition in the dictionary:
Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
JIT-abbrev. Just-In-Time Inventory System.
Monopolistic_Co
a market situation in which there are many sellers and many buyers of products which can be differen ...
another definition in the dictionary:
Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.
Audiotext-a relatively new, alternative promotional medium in which an advertiser's recorded message is reached by an interested potential purchaser by telephone. See Alternative Media.
Reorder_Frequen
see Economic Order Quantity. ...
another definition in the dictionary:
Budgeting-the process of financial planning of income and expenditure for the firm's various activities - marketing, promotion, advertising, personal selling, etc.
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.