another definition in the dictionary:
ADMA-abbrev. Australian Direct Marketing Association.
Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
the measure of the proportion of advertising space to editorial matter in a newspaper or magazine.
a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.
a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage of total sales revenue.
Business_Plan
a blueprint for building a company, containing a definition of the company's mission, identified opp ...
another definition in the dictionary:
High_Touch_Serv-customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.
Contract_Law-the body of law relating to contracts.
Adaptive_Contro
a system of marketing control which allows for changes to be made to marketing objectives during a p ...
another definition in the dictionary:
Contract_Manufa-the production and marketing by agreement of a company's product by an overseas firm.
Perception-the way in which an individual interprets stimuli received by the senses.
Paretopoly
a market situation in which there are a few large sellers and many smaller ones. ...
another definition in the dictionary:
Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.
Demographic_Cha-variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.
Price_Gouging
a monopolistic pricing technique in which the seller takes advantage of the lack of competition by c ...
another definition in the dictionary:
Booz,_Allen_and-a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.
Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.
Sampling_Plan
a scheme outlining the group (or groups) to be surveyed in a marketing research study, how many indi ...
another definition in the dictionary:
False_Objection-see Hidden Objection, Objections.
FMCG-abbrev. Fast Moving Consumer Goods.