another definition in the dictionary:
New_Product_Dup-the introduction by a company of a product that is known to the market but new to the company. See Innovation, Product Extension.
Product_Line_Mo-a strategy in which items in a product line are modified to suit modern styling and tastes and re-launched. See Product Line.
ADvertising_to_
the measure of the proportion of advertising space to editorial matter in a newspaper or magazine.
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage of total sales revenue.
see also:
Consumer_Wearou
a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and famil ...
another definition in the dictionary:
Implementation-the stage in the marketing management process when plans are put into action. See Marketing Management.
Buyer_Resolutio-the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, product, source, price, and timing.
Drop_In_Product
a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the com ...
another definition in the dictionary:
Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
CIF_Pricing-see Cost-Insurance-Freight Pricing.
Standard_Test_M
a form of test market in which the company selects a small number of representative cities in which ...
another definition in the dictionary:
Equipment_Based-Services in which machinery or equipment plays a significant role in delivering, for example, automatic telling machines play a significant role in the delivery of banking services. See People-Based Services.
Possession_Util-the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely.
EFTPOS
abbrev. Electronic Funds Transfer at Point of Sale. ...
another definition in the dictionary:
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
Brand_Monopoly-a circumstance in which a particular brand dominates a market.
Cold_Canvassing
see Cold Calling ...
another definition in the dictionary:
Blue_Sky_Laws-legislation intended to prevent sales to gullible investors.
Competitive_Adv-advertising which points out features of a brand which may not be available in other brands but does not directly name a competitor. See Comparative Advertising.
