Marketing Dictionary

another definition in the dictionary:

Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.

Blanket_Brandin-see Family Brand.

Adviser_Approac

a closing technique in which a salesperson specifies all that a customer will require to solve the problem at hand, and advises (or counsels) that the offer be accepted, also referred to as the Counsellor Close. See Close.



see also:

Buying_Cycle
the time taken by an organisation to complete its decision to buy. ...

another definition in the dictionary:

Accessory_Equip-goods and materials purchased by organisations for use in production, administrative, clerical or marketing activities, but not directly in the manufacture of finished products.

Seasonal_Foreca-the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.

Marketing_Intel
information gathered from sources external to the firm for use in decision-making. See Marketing In ...

another definition in the dictionary:

Monitoring_Time-part of the non-monetary price a consumer pays for a product, the time it takes individual to work out that a particular product item needs to be replenished. See Non-Monetary Price, Time Prices.

Adaptive_Sellin-a technique in selling which calls for the salesperson to adapt his or her social style to that of the buyer in order to maximise effectiveness. See Social Style.

Media_Evaluatio
the assessment of the effectiveness of a particular media vehicle. ...

another definition in the dictionary:

Leader_Pricing-see Loss Leader Pricing.

Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.

Psychological_R
the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its pro ...

another definition in the dictionary:

Pioneering_Adve-advertising which is intended to create primary rather than selective demand, commonly used at the introductory stage of the product's life cycle. See Primary Demand, Selective Demand.

Niche-see Market Niche

Encouragement_P
question posed by salespeople to get additional information from a prospective buyer. ...

another definition in the dictionary:

Disposable_Inco-the balance of a person's income after payment of tax liability. See Discretionary Income.

Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.


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