another definition in the dictionary:
Image_Oriented_-an advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Pre_Testing-the testing of a questionnaire, advertisement, etc on respondents selected from the target market before using it in a full-scale research study, campaign, etc. See Questionnaire Pre-testing.
Advocacy_Advert
a paid, overtly-sponsored communication or message which presents information or a point of view on a controversial public issue, idea or cause. See Advertorial Advertising.
see also:
Computer_Modell
constructing and manipulating computer-based simulations of marketing situations to examine the cons ...
another definition in the dictionary:
Common_Carrier-regular scheduled transportation services such as railways, airlines and trucking lines, available to all users.
Automatic_Respo-see Routine Response Behaviour.
Call_Back_Appro
making a second or subsequent attempt to sell to a particular buyer, usually presenting the product ...
another definition in the dictionary:
Advantage_Matri-see Boston Consulting Group Advantage Matrix.
In_Store_Media-in-house media, usually radio or TV networks, inside department or variety stores to encourage foot traffic and generate more sales, music and news, as well as commercials and promotion, are carried by the media.
Reinforcement_A
advertising intended to reassure purchasers, to tell them that they have done the right thing in buy ...
another definition in the dictionary:
Primary_Demand-demand for a product class rather than for a particular brand within the class.
Advertising_Wea-see Consumer Wearout.
Marketing
the systematic planning, implementation and control of a mix of business activities intended to brin ...
another definition in the dictionary:
Inventory_Carry-see Holding Costs.
Pyramid_Selling-a selling system, now illegal in Australia, in which members of a sales organisation derive their earnings by selling to newly introduced members of the distribution network (who pay a fee to enter) rather than to end-users.
Advertising_Exp
one presentation of an advertisement to an audience, advertising managers must decide how many 'expo ...
another definition in the dictionary:
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
Clutter_Level-See Clutter, Audience Tune-Out.
