Marketing Dictionary

another definition in the dictionary:

Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.

Audiotext-a relatively new, alternative promotional medium in which an advertiser's recorded message is reached by an interested potential purchaser by telephone. See Alternative Media.

Aesthetic_Needs

see Self-Actualisation Needs.



see also:

Sensory_Retaili
a recent trend in retailing in which the retailer attempts to position the store and attract custome ...

another definition in the dictionary:

Full_Line_Strat-the decision by a producer to offer a large number of product variations in a product line. See Limited-Line Strategy.

Price_Ceiling-A price, usually imposed by law, above which market prices are not permitted to rise, also called a Ceiling Price. See Price Floor.

Perfect_Competi
see Pure Competition. ...

another definition in the dictionary:

Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.

Advertising_Cop-the content and context of a message contained in an advertisement.

False_Objection
see Hidden Objection, Objections. ...

another definition in the dictionary:

Product_Petrifi-a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.

Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.

Late_Majority
the large, conservative group in a community slower than all except the 'laggards' to adopt a new pr ...

another definition in the dictionary:

Sales_Territory-a method of evaluating sales territory performance in which a model depicting the environmental factors that may have impacted upon it, and upon the salesperson assigned to it, is constructed, the model assists a sales supervisor to better understand the quality of the performance.

Curve_Fitting-a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.

Sales_Leads
telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson ...

another definition in the dictionary:

FABS-acronym for Features and Benefits Selling.

Mail_Order_Hous-a retailing organisation which uses catalogues rather than a sales force to promote its goods to customers, also called a Catalogue Retailer.


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