Marketing Dictionary

another definition in the dictionary:

Exclusive_Sales-a region in which a distributor has been given sole rights to a manufacturer's product.

Sampling-a promotional activity in which consumers are allowed to experience a good or service free of charge or at a greatly reduced cost.

Affordable_Meth

see All-We-Can-Afford Method.



see also:

Relationship_Se
selling in which the primary objective is the building of long-term relationships with customers fro ...

another definition in the dictionary:

At_Home_TV_Shop-a form of non-store retailing in which products are shown on a television screen and presented enthusiastically by an announcer to stimulate impulse purchasing using credit card and telephone. See Non-Store Retailing.

Monopoly-a market situation in which there is only one seller.

Risk
the chance a purchaser takes that the product will not function as expected or satisfy the felt want ...

another definition in the dictionary:

Australian_Prod-a number allocated systematically to a product to distinguish it by producer, size, style, etc, the number, also translated into bar code form, is used in marketing decision-making, including stock control and inventory level adjustment. See Bar Code.

Lagged_Response-a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which is running currently is made more difficult by a lagged response to an earlier one. Also called Lagged Effect.

Salary_Plan
a salesforce compensation method in which salespeople are paid a straight salary, a salary plan appr ...

another definition in the dictionary:

National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.

In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.

Less_Than_Carlo
a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in ...

another definition in the dictionary:

Combination_Bra-emphasising a corporate or family name as well as an individual brand name in product marketing. See Corporate Branding, Family Brand.

Electronic_Fund-a system commonly used in retailing in which a consumer pays for purchases by means of an electronic transfer of funds from his or her bank account to that of the store.

Private_Label
see Private Brand. ...

another definition in the dictionary:

Countertrade-a system of international trade based on bartering, such transactions may or may not involve cash payments.

EEC-abbrev. European Economic Community.


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