another definition in the dictionary:
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.
Pressure_Group-any group of individuals who work together to exert an influence upon the decision-making of a company to achieve some specific outcome.
After_the_Fact_
a system of marketing control in which corrective action is taken at the end of a planning period when marketing performance does not meet expectations, changes are made in an attempt to rectify the situation for the next planning period. See Adaptive Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
see also:
Familiarity_Sca
a scaling device for measuring a target audience's awareness and knowledge of a company or its produ ...
another definition in the dictionary:
Conjoint_Analys-a statistical technique used to determine the optimal combination of variables.
Price_Competiti-a competitive situation in which price is used as the major means of differentiating the product of one firm from that of a rival. See Non-price Competition.
Non_probability
the selection of a sampling unit by arbitrary methods, such as convenience and judgement. ...
another definition in the dictionary:
Australian_Dire-an association, established in 1967, to represent the interests of direct mail marketers, a diverse group, consisting of individual and corporate members including direct marketing agencies, mailing houses, telemarketing bureaus, list brokers, charities, fund raisers and mail order merchandisers, it attempts to formulate and control appropriate standards of practice in direct marketing.
Limited_Service-a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.
Dichotomous_Que
a closed-ended question in a marketing research questionnaire in which the respondent must choose on ...
another definition in the dictionary:
Marginal_Profit-the change in the total profit that results from the sale of an additional unit.
Advertising_Ela-measurements of the effect on other marketing variables of various levels of advertising expenditure, for example, measurement of the effect of high levels of advertising on consumer perceptions of price, or the measurement of the low levels of advertising on consumer perceptions of product quality.
Advertising_Goa
a particular communication task to be accomplished with a specific target audience in a given period ...
another definition in the dictionary:
Limited_Service-a wholesaler providing less than the full range of services of some other wholesalers but attempting to compensate for this by offering lower prices. See Full-Service Wholesaler.
Generics
see Generic Brand. ...
another definition in the dictionary:
Asset_Turnover-a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by total assets.
Primary_Demand-demand for a product class rather than for a particular brand within the class.
