another definition in the dictionary:
Downside_Elasti-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside elasticity means that the demand for the product increases significantly as the price falls. See Downside Inelasticity, Upside Elasticity, Downside Elasticity.
Product_Categor-the specific generic to which a good or service belongs, for example, while Fanta is a brand name, the product category to which it belongs is soft drinks.
a system of marketing control in which corrective action is taken at the end of a planning period when marketing performance does not meet expectations, changes are made in an attempt to rectify the situation for the next planning period. See Adaptive Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Speciality_Merc
a wholesaler that specialises in one product line (or a few product lines) but carries the line or l ...
another definition in the dictionary:
Corrective_Adve-advertising to correct erroneous claims or misleading messages in previous promotional announcements.
Rack_Jobber-a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.
European_Econom
a group of European nations acting as a trading block, limiting trade barriers among members and app ...
another definition in the dictionary:
Relative_Advant-the degree to which a new product is superior to an existing one, a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.
Me_Too_Products-risk-avoiding products which are not significantly different from those of competitors. See Breakthrough Opportunities.
National_Market
a marketing manager with the responsibility for the nation-wide operations of a marketing division. ...
another definition in the dictionary:
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.
Authoritarian_L
a style of leadership characterised by an insistence upon obedience to authority. See Democratic Lea ...
another definition in the dictionary:
Speciality_Reta-retail stores offering limited, specialised lines but carrying a deep assortment within the lines.
ADvertising_to_-the measure of the proportion of advertising space to editorial matter in a newspaper or magazine.
Service_Managem
the equivalent of a product management system for service organisations. ...
another definition in the dictionary:
Emotional_Risk-the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purchase afterwards, also called Psychological Risk. See Risk.
Regressive_Comm-a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.