another definition in the dictionary:
Staples-a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience Goods.
Sell_Through_Qu-the quantity of merchandise required for a sales promotion.
Aftermarket
the market for parts and supplies for machines, equipment, etc after they have been purchased.
see also:
Authorisation
see Brand Authorisation. ...
another definition in the dictionary:
Advertising_Eff-the degree to which the objectives of an advertisement or advertising campaign have been achieved, the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc. See Communication Effect of Advertising, Sales Effect of Advertising.
Sales_Effect_Re-marketing research to assess the effect an advertisement or some other promotional activity is having, or has had, on sales of the product being advertised. See Advertising Effectiveness.
Press_Conferenc
a meeting to which media personnel are invited by a government body, organisation or company seeking ...
another definition in the dictionary:
Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.
Megatrend-a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to have a significant impact on the kinds of products consumers will wish to buy in the foreseeable future. Megatrends evident today include a growing interest in health, leisure, lifestyle and environmental issues.
Likert_Scale
ch respondents indicate their level of agreement with a statement by choosing the appropriate respon ...
another definition in the dictionary:
Government_Mark-federal, state and local government departments and agencies which buy goods and services needed to conduct their operations.
Dominant_Design
a product configuration which endures, a particular combination of product features which appears to ...
another definition in the dictionary:
High_Touch_Serv-customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.
Demand-a measure of those in a market who wish to buy a product and can afford to do so.
Audience_Qualit
a measure of the kind and quality of the target consumers likely to be exposed to the advertisement. ...
another definition in the dictionary:
Package_Modific-making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
Standard_Produc-categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification. See Australian Bureau of Statistics, Casual Product Classes.
