another definition in the dictionary:
Marketing_Oppor-the systematic examination and evaluation of the firm's external environment in order to identify market needs and wants which it can satisfy profitably.
Collusion-agreement between a group of companies to fix a common price. See Cartel.
Agent
an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.
see also:
Decoding
the step in the communication process in which the receiver accepts and interprets the message. See ...
another definition in the dictionary:
Likert_Scale-ch respondents indicate their level of agreement with a statement by choosing the appropriate response from a scale, eg. strongly disagree, disagree, undecided, agree, strongly agree.
Convergent_Dive-Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Diversification.
Segmentation_St
specific marketing approaches available to, or taken by, a firm in relation to the market segment or ...
another definition in the dictionary:
Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.
Full_Nesters-a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children, three sub-stages of 'full nesters' are used by marketers in targeting their products: Full Nest 1, where the youngest child is under six years of age, Full Nest 2, where the yougest child is over six, and Full Nest 3, where the household consists of parents and older dependent children. See Family Life Cycle.
Coupon
a popular form of sales promotion, distributed on the package of the product, by direct mail, or in ...
another definition in the dictionary:
Segmentation_Ba-geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.
Social_Risk-concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others. See Risk.
Brand_Label
a label which gives the brand name of the product. ...
another definition in the dictionary:
FMCG-abbrev. Fast Moving Consumer Goods.
Assertiveness-the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative. See Social Style.
Marketing_Imple
the activities involved in putting marketing strategies into action in order to achieve marketing ob ...
another definition in the dictionary:
Sales_Training-formal or informal coaching in sales methods, product knowledge, and account handling given to a sales representative by another more experienced salesperson, a sales manager or a specialist sales trainer.
Seasonal_Foreca-the adjustment of monthly forecasts based on time series projections of historical data to take account of short-term changes in volume caused by seasonal variations.
