another definition in the dictionary:
Available_Marke-that part of the total market which professes an interest in a product, can afford to purchase it, and is not prevented by access barriers from reaching it. See Access Barriers, Market Entry Barriers.
Marketing_Organ-the structure of the marketing function within the organisation, the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation, Product-Based Marketing Organisation.
Agribusiness
the marketing of food and fibre products.
see also:
By_Product
a secondary product produced during the process of manufacturing another. ...
another definition in the dictionary:
Brand_Franchise-the loyalty that attaches to a well-managed brand. See Brand Extension.
Sensory_Retaili-a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.
Contractual_Ver
a form of vertical marketing system in which independent firms at different levels of distribution a ...
another definition in the dictionary:
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Order_Getter-a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.
Bait_Advertisin
an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any ...
another definition in the dictionary:
Maintenance_Sel-generating sales volume from existing customers.
Selective_Disto-the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something. See Selective Exposure, Selective Retention.
Brand_Identific
decisions relating to the type of brand to give to a product, four brand identity alternatives are a ...
another definition in the dictionary:
Press_Release-an announcement released to the news media by a government body, organisation or firm, usually to obtain publicity or to offset some negative reaction to it or its products, also called a News Release.
Advertising_Eff-the degree to which the objectives of an advertisement or advertising campaign have been achieved, the effectiveness is commonly gauged by measuring the effect on sales, brand awareness, brand preference, etc. See Communication Effect of Advertising, Sales Effect of Advertising.
Sampling_Plan
a scheme outlining the group (or groups) to be surveyed in a marketing research study, how many indi ...
another definition in the dictionary:
Needs-innate feelings of deprivation in a person. See Wants.
Marketing_Plann-a systematic approach to the achievement of marketing goals. Steps in the process include situation analysis, setting of objectives, strategy formulation, development of action programs, implementation, and control, review and evaluation.
